Sony Mid Year Promotion 2026

Sony Mid Year Promotion 2026

See every detail. Hear every moment. Capture your creativity. Powered by advanced technology, designed for everyday creativity.
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myp2026-collexion

Premium sound with the best noise cancelling

10 years of industry-leading noise cancellation. Pure focus, wherever you play.
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myp2026-wf1000xm6

Sound mastered. Noise cancelled.

Crafted with mastering-engineer insight and advanced noise-cancelling technology
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myp2026-bravia8m2

The centrepiece. Ultimate visuals and slimness

Powered by advanced processing and immersive sound, BRAVIA 8 II brings cinematic realism to everything you watch.
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myp2026-zv1m2

Small in size, powerful in performance

Create and capture with ease using a compact camera designed for everyday storytelling.
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myp2026-xperia1m8

Create. Capture. Experience.

Power meets precision in a smartphone built for everyday creativity.
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myp2026-a7cm2

Compact Size, Versatile Full-frame Power

Capture the magic of every celebration in stunning detail. Unwrap wonderful savings and rewards with the α7C II this festive season.
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myp2026-htb500

Step up your sound. Step into the scene.

Elevate every scene with powerful, room-filling sound.
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What is High-Resolution Audio?

The term refers to a collection of digital processes and formats that allow the encoding and playback of music using higher sampling rates than the standards used in CDs.
Original analog recording graph

Original analog recording

A graph of CD 16bit/44.1kHz

CD: 16-bit/44.1 kHz  

A graph of High-Resolution Audio at 24bit/96kHz

High-Resolution Audio at 24-bit/96 kHz

The graphs above start with the original analog sound waves and illustrate the low sample rate of CDs compared to the greater frequency used to record High-Resolution Audio. There is no single standard for High-Resolution Audio, but the most commonly used specifications are 24-bit/96 kHz (3.2x more data transmitted than CD) and 24-bit/192 kHz (6.5x more data transmitted than CD).

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