(SINGAPORE, 6 October 2026) – Sony announced a limited-edition collaboration with Hello Kitty, one of Sanrio’s most beloved characters. Available exclusively through Sony Store channels, the special collection combines selected Sony products with exclusive Hello Kitty collaboration merchandise.

Lean More: The Story Behind the Sony x Hello Kitty Collaboration Model

This limited-edition collaboration is available with the following Sony products: Xperia 10 VIII smartphone designed with ease of use in mind, flagship WH-1000XM6 and everyday WH-CH730N wireless noise cancelling headphones, alongside the playful entry-level WH-CH530 wireless headphones. Each collaboration model includes exclusive Hello Kitty merchandise, designed specifically for Sony Store customers.

Starting today, the collaboration models are available for pre-order:

• Xperia 10 VIII Sony x Hello Kitty Collaboration Model at S$919
• WH-1000XM6 Sony x Hello Kitty Collaboration Model at S$609
• WH-CH730N Sony x Hello Kitty Collaboration Model at S$249
• WH-CH530 Sony x Hello Kitty Collaboration Model at S$149

But that’s not all — step into our specially curated space at the Sony Store, 313@somerset, where you can take your time to explore and experience these Sony products firsthand, before striking a pose at our exclusive photo wall to capture a keepsake you’ll treasure.

Retail shops
Sony Stores: https://www.sony.com.sg/microsite/retailshops/#storelocator   

Online
Sony Store online: https://store.sony.com.sg

The Sony Store exclusive collaboration goods have been thoughtfully designed to combine practicality with everyday style. Created to complement Sony products, these exclusive items incorporate Hello Kitty’s signature charm, bringing a touch of joy and personality to daily outings and music experiences.

Xperia 10 VIII
The Xperia 10 VIII is a user-friendly 10 Series smartphone built for everyday convenience. Available in Frozen White, Frosted Grey and Misty Lilac, it features a screen approximately 50% brighter than its predecessor[i] for improved outdoor visibility, plus enhanced stereo speakers delivering clearer, more powerful sound with stronger bass. The new “Rewards & Pay” menu offers quick access to payment and rewards apps via a double press of the power button. With Google’s latest AI tools—including Gemini, Circle to Search, and Ask Photos—and up to two days of battery life[ii], the lightweight Xperia 10 VIII combines usability, performance, and all-day reliability.

Hello Kitty Collaboration Model Set 

Xperia 10 VIII with original Hello Kitty sacoche-style shoulder bag and tote bag

This collaboration package, available in limited quantity, includes the Xperia 10 VIII smartphone[iii], an exclusive Sony Store original Hello Kitty sacoche-style shoulder bag designed to carry Xperia and other small essentials, and a Hello Kitty tote bag for everyday use.

By combining the slim, lightweight, and sophisticated design of Xperia 10 VIII with Hello Kitty’s iconic charm, this collaboration brings a touch of joy to everyday experiences—from staying connected, capturing special moments, or enjoying entertainment on the go.

For more information, please visit: https://store.sony.com.sg/products/xperia10viii-sanrio

WH-1000XM6, WH-CH730N, and WH-CH530
Building on the celebrated legacy of the 1000X series, Sony’s flagship WH-1000XM6 combines premium sound with next-generation noise cancellation in a seamless design, creating an immersive sanctuary of silence. Precision-engineered sound brings every note to life, delivering rich, detailed sound with remarkable clarity and depth.

Delivering great sound with fully customisable audio settings, the WH-CH730N pairs superior noise cancellation powered by Dual Noise Sensor technology with a new lightweight, foldable design. With improved call quality and long-lasting battery, the WH-CH730N is the perfect everyday companion, and available in white, pink, blue, black and beige to suit any style.

Dependable wireless listening is now more accessible than ever with the WH-CH530. Available in six playful colours, it’s the ideal choice for first-time wireless users, online learning, and everyday streaming. Smart and effortless to use with intuitive button controls, the WH-CH530 also features built-in voice assistant, multipoint connection, Fast Pair/Swift Pair, and LE Audio compatibility—everything you need, all in one.

Hello Kitty Collaboration Model Set

The WH-1000XM6 with original Hello Kitty pouch and tote bag

Available in limited quantity, this collaboration package, includes WH-1000XM6, WH-CH730N, or WH-CH530, along with a Sony Store exclusive original Hello Kitty pouch (carrying case) for storing your device and personal belongings, and a Hello Kitty tote bag for everyday use.

The design incorporates Hello Kitty’s charming world into Sony’s signature premium and simple headphone design. It allows users to enjoy Hello Kitty’s appeal not only while listening to music but also when carrying the product throughout their day.

For more information, please visit:
WH-1000XM6: https://store.sony.com.sg/products/wh-1000xm6-sanrio
WH-CH730N: https://store.sony.com.sg/products/wh-ch730n-sanrio
WH-CH530: https://store.sony.com.sg/products/wh-ch530-sanrio

For inquiries regarding the collaboration goods, please reach out via collab-goods_sec@sonymusic.co.jp

About Sanrio
Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974, and home to many other beloved character brands such as My Melody, Kuromi, LittleTwinStars, Cinnamoroll, Pompompurin, gudetama, Aggretsuko, Chococat, Bad Badtz-Maru and Kerokerokeroppi. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit https://sanrio-sea.com and follow @sanriosingapore on Instagram and Facebook, and @sanrio_sea on TikTok.

About Sony Electronics (Singapore)
Sony Electronics (Singapore) is responsible for the marketing and sales of Sony products in Singapore. It also handles export business for Sony products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the electronics market. For more information on Sony’s products and services in Singapore, please visit http://www.sony.com.sg/

About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: https://www.sony.co.jp/en/

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.

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[i] Xperia 10 VII

[ii] Based on tests assuming 360 minutes of daily use (1080 minutes of standby time) for internet browsing, video viewing, gaming, and other functions, based on the standard battery usage profile of Xperia users, indicating that the battery will last for 48 hours. Actual battery life varies depending on usage conditions and environment.

[iii] No design engraving or printing is applied to the Xperia device itself.