(SINGAPORE, 6 OCTOBER 2025) – Sony’s much-anticipated “Chase The World, As You See It” contest is back! After receiving overwhelming responses in previous years, the 2025 edition promises to be even more spectacular with the launch of a brand-new category, Chase the Vision. Running from 6 October 2025 to 30 January 2026, the campaign invites creators and storytellers across the globe to explore the world through their lenses and push the boundaries of visual storytelling. This year’s challenge spans six dynamic themes, each led by a distinguished judge – acclaimed experts in photography, filmmaking, and creative storytelling – ensuring a rich, diverse showcase of talent and perspectives.

This year, Sony introduces a brand-new category: Chase the Vision, curated by renowned architectural photographer Darren Soh. The theme challenges participants to look beyond the obvious and uncover the hidden stories within everyday spaces and structures, studying how light, form, and perspective can transform ordinary places into extraordinary visual narratives.

Together with five other categories, the contest spans a wide spectrum of creativity, from Chase Speed, which pushes creators to freeze fleeting movements and dynamic moments too fast for the eye to see, to Chase the Wild, which explores raw, untamed encounters with nature. Chase Emotions focuses on immortalising powerful feelings and human connections, while Chase Light celebrates the magic of illumination and shadow that turns ordinary scenes into extraordinary stories. Finally, Chase the Unknown encourages participants to step beyond the familiar and embrace the thrill and mystery of the unexpected.

Prizes Up for Grabs (in collaboration with Klook)

• 1 Grand Winner → G Master Lens of their choice* + $1,000 Klook e-Gift card
• 6 Theme Winners → $500 Sony voucher + $500 Klook e-Gift card
• 12 Judges’ Picks → $200 Sony voucher + $100 Klook e-Gift card

 Participants aged 18 and above can join by completing the following: 

• Post photos and/or videos (max 60s) taken with a Sony Alpha camera and lens on Instagram.
• In the post caption, mention the theme reflected in your photo or video, and how the capture relates to the theme. Tag @sonysingapore, and include #ChaseTheWorld2025 #GMaster #ChosenTheme (i.e. #ChasetheWild) #KlookSG.
• Ensure your profile is public.
• Entries must be original, recent (within 12 months), and reflect one theme per post.

Winners will be selected by Sony and the judging panel, and announced via Instagram DM by 2 March 2026.

Terms & Conditions

• The Contest period is from 6 October 2025 – 30 January 2026.
• The Contest is open only to people of any nationality lawfully residing in Singapore who are 18 years or older as at the date of participation and during the Contest Period.
• Ensure the profile is set to public to qualify for the competition.
• Submitted photos and videos must be shot with any Sony Alpha camera and Sony lens, to be verified with a screenshot of EXIF data. Shooting with a G Master lens is encouraged, but optional.
• Submitted video entries to be capped at a maximum duration of 60 seconds.
• Photo and/or video submissions must be submitted within the Contest Period. Submitted photos or videos should not be taken more than 12 months from the date of submission.
• Editing of photo and video entries is allowed, but excessive digital imaging/post-treatments are discouraged.
• Participants may submit entries to more than one contest theme. However, each entry must be submitted as a separate post, with only one theme-related hashtag per post. Entries that include multiple category hashtags in a single post will be deemed ineligible and will not be considered by the judging panel. ​
• Each entry can contain up to 6 photos or videos. To ensure fair assessment and clarity in judging, each post should clearly align with only one contest theme.
• Participants with video entries must retain original copy/copies of the various video files for verification.

For the full T&Cs, please refer here.

Contest Themes and Judges

Sony’s “Chase The World, As You See It” campaign encourages creators to embrace their own perspective, explore the world with curiosity, and capture stories that inspire.

Travel, Capture, and Win with Klook

To make the journey even more rewarding, Klook’s top spenders in October will stand a chance to win a Sony Alpha 7 IV full-frame hybrid camera with lens and two creator cameras (worth S$2,575). With these cameras, travellers can capture their adventures and submit them to Sony’s “Chase The World, As You See It” contest, turning memories into inspiring stories. Together, Sony and Klook seek to empower travellers to discover, capture, and share the world through their own lens.

For more information, please visit here.

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About Sony Electronics (Singapore)
Sony Electronics (Singapore) is responsible for the marketing and sales of Sony products in Singapore. It also handles export business for Sony products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the electronics market. For more information on Sony’s products and services in Singapore, please visit http://www.sony.com.sg/

About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net/

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.

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