(SINGAPORE, 30 June 2025) – Sony Corporation as a Global Partner of World Aquatics, will be right at the heart of the action at the 22^nd edition of the World Aquatics Championships, happening from 11 July to 3 August 2025 to deliver awe-inspiring moments of aquatics athletes’ achievements with the world.

At the Nation’s premier aquatic event where six disciplines are contested, members of the public will experience first-hand, how Sony delivers the excitement of aquatic sports through the power of creativity and technology.

Communicate the Co-Creation Story
Showcasing cutting-edge technologies that capture the intensity and artistry of aquatic sports, a dedicated booth at the Fan Zone beside the World Aquatics Championships Arena will articulate Sony’s philosophy in fostering the creative community and empowering creators to realise their vision. Other than a TV wall that screens the latest Kando moments from the championships that is shot on Sony’s Alpha™ mirrorless cameras with G Lens and G Master Lens, the booth will also highlight underwater photography with Alpha, among others.

What’s more, visitors are welcome to participate in the global campaign[1] to stand a chance and win a ZV-1F Vlog camera or the WF-1000XM5 wireless noise cancelling headphones.

Promote the Joy of Photography
For enthusiasts wanting to bring real emotions of athletes to life effortlessly, from 1 July till 31 August, Sony Electronics (Singapore) (SES) is running an island-wide promotion for digital imaging products. With each successful product registration on My Sony Rewards for purchase of any Alpha Full-frame cameras or G Master Lenses, customers will receive a limited edition Sony x World Aquatics 2025 camera strap, while stocks last.

Retail shops
Sony Stores: https://www.sony.com.sg/microsite/retailshops/#storelocator 
Authorised dealers: https://www.sony.com.sg/microsite/retailshops/ 

Online
Sony Store online: https://store.sony.com.sg/ 
Authorised dealers: https://www.sony.com.sg/microsite/retailshops/?query=#buy-online

Further, a dedicated Pop-up at Sony Store, 313@somerset will showcase the joy of sports photography and how Sony empowers creators to capture the moment – from the actions in the pool to fans around the world. Featuring the A1 with SEL70200GM2 and A9 III with SEL300F28GM, visitors to the booth from 1 July to 4 August 2025, can experience the pinnacle of speed and precision when chasing a fleeting moment in their purest form.

Dive into Action with Instagram Contest
On top of the witnessing Kando moments from past championships and product trials at the Sony Store Pop-up, a social media contest in Singapore will run from 1 to 20 July 2025 where participants can join to redeem exclusive Sony premiums as well as stand a chance to win tickets to watch the Championships.

Participants can simply sign up as a My Sony Rewards member and follow @sonysingapore on Instagram before selecting one of the two themes – #FansPOV or #CaptureWithAlpha – to post a photo or video taken at the Pop-up area onto their public account. The post needs to be accompanied with the selected theme hashtag as well as #SonySingapore and #WorldAquatics.

“Sony is honoured to capture every moment of the World Aquatics Championships Singapore 2025,” said Chiou Bing Han, Deputy Head, Digital Imaging Marketing Division, HQ Consumer Marketing Center, SES. “The special booth at the Fan Zone during the championships will showcase Sony’s cutting-edge technology and imaging innovations, where visitors will be able to touch and try some of the gears used by official photographers at the games, and also understand what Sony is doing to support creators in their craft. Further, our local activations at multiple touchpoints also exemplify how Sony contributes to co-creating Kando moments with creators and deliver it to fans around the world.”

Catch the championships live at multiple locations from 11 July to 3 August 2025. Alternatively, access dynamic event highlights and exclusive World Aquatic moments via https://www.photogallery.worldaquatics.com/.

For more information about Sony’s involvement, please visit https://www.sony.co.jp/en/co-creation/worldaquatics/. Alternatively, for the latest updates, follow us on our socials including Facebook, Instagram and TikTok.

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About Sony Electronics (Singapore)
Sony Electronics (Singapore) is responsible for the marketing and sales of Sony products in Singapore. It also handles export business for Sony products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the electronics market. For more information on Sony’s products and services in Singapore, please visit http://www.sony.com.sg/

About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net/

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.

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[1] For more information, visit https://www.sony.co.jp/en/co-creation/worldaquatics/