21/05/2026
GET MATCH READY WITH SONY: Unmissable Deals, Exclusive Roadshows and Premium Experiences
(Singapore, 21 May 2026) — Consumers can look forward to elevating match-day and everyday entertainment experience with Sony Days Mid-Year Promotion, taking place from 21 May to 30 June 2026. This nationwide campaign features attractive deals, exclusive roadshows, and immersive hands-on experiences across Singapore.
From cutting-edge home entertainment systems to award-winning audio devices and digital imaging gear, Sony invites you to “Get Match Ready” with limited-time promotions and exciting in-store perks.
Unlock Incredible Savings Across Sony’s Line-Up
Consumers can enjoy compelling offers across multiple product categories:
| Category | Promotion | Details |
| Home Entertainment | BRAVIA TV | ● BRAVIA 7 from $3,249 ● BRAVIA 3 from $1,099 ● BRAVIA 8 II from $3,599 |
| BRAVIA Theatre | ● Save $140 on the NEW BRAVIA Theatre Bar 5 ● Enjoy over 50% savings with BRAVIA Theatre Quad + SA-SW5 | |
| Audio (V&S) | Headphones | ● Up to 37% OFF selected 1000X Series headphones |
| Earbuds & Speakers | ● Save up to $100 on Truly Wireless earbuds (from $59) and Wireless Speakers (from $129) | |
| Digital Imaging | Camera | ● Enjoy never before savings (up to $1,300) on selected full frame cameras including A7C, A7 III and A7R V |
| Vlogging Camera | ● Save $210 on ZV-1 II | |
| GM Lens | ● Receive a complimentary premium gift set with purchase and registration of any GM Lens | |
| Xperia | Early Bird, In-store Promotion | ● Receive free gifts such as WF-1000XM6 (worth $479) and a free casing (worth $50) |
| Reon | Cooling wearables | ● Enjoy up to $30 OFF when purchasing either REON Pocket PRO PLUS or REON POCKET 6 ● Special bundle price at $518 when purchase both models |
Sony Days Roadshow: Experience It Live
What’s more, explore Sony’s latest innovations at interactive roadshows happening across key locations. Enjoy exclusive on-site deals, free gifts with selected purchase, instant rewards for new member sign-ups as well as hands-on with Sony’s latest home entertainment, personal audio and digital imaging products:
| Roadshow Dates | Roadshow Locations |
| 25 to 31 May 2026 | Suntec City, Level 1 Atrium |
| 1 to 7 June 2026 | Parkway Parade, Level 1 |
| 1 to 14 June 2026 | Westgate, Level 2 |
| 15 to 28 June 2026 | Wisma Atria, Level 1 |
Elevated Shopping with Sony Store
Shopping at Sony Store allows you to enjoy year-round premium services, including:
- Personalised engraving
- Sensor cleaning and firmware updates
- Lens loan services
- Headphones earpad replacement
- 1-to-1 product demonstrations
- 2-hour product loan services
- Tax-free savings
Conveniently shop online via Sony Store Online and enjoy next-day delivery and additional online discounts with promo codes.
Get Match Ready Today
Whether upgrading a home entertainment setup, capturing meaningful moments, or enhancing everyday audio experiences, Sony Days Mid-Year Promotion 2026 presents a compelling destination for both innovation and value.
Head over to the nearest Sony Days roadshow or shop online to enjoy limited time offers, while stocks last.
Sony Store Details:
One Holland Village
Opening Hours: 11am – 9pm
Address: 7 Holland Village Way, #02-38/39, Singapore 275748
Westgate
Opening Hours: 11am – 9pm
Address: 3 Gateway Drive, #01-39 Westgate Singapore 608532
Wisma Atria
Opening Hours: 11am – 8pm
Address: 435 Orchard Road #03-01 and #03-01A Wisma Atria Singapore 238877
313 @ somerset
Opening Hours: 11am – 8pm
Address: 313 Orchard Road #02-28 to 37 313@somerset Singapore 238895
Changi Airport
Opening Hours: 6am – 1am
Address: 65 Airport Boulevard Terminal 3 #02-62 Singapore 819663 Departure / Transit Lounge
Selected authorised dealers: https://www.sony.com.sg/microsite/retailshops/
For more information visit:
https://www.sony.com.sg/microsite/promotions/myp-2026/index.html?cid=cmp-apac-203715&utm_campaign=FY26_SG_Cross_MYP2026&utm_term=Cross&utm_content=PR-CorpComm
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About Sony Electronics (Singapore)
Sony Electronics (Singapore) is responsible for the marketing and sales of Sony products in Singapore. It also handles export business for Sony products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the electronics market. For more information on Sony’s products and services in Singapore, please visit http://www.sony.com.sg/
About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net/
*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.
For media enquiries, please contact:
| Celine Wong Brand Cellar for Sony Electronics (Singapore) Email: sony.pr@brand-cellar.com | Christina Tang Sony Electronics (Singapore) Email: Christina.Tang@sony.com |
