Elevate The Sony Experience with The All-New My Sony Experience Portal

(SINGAPORE, 23 September 2025) – Sony is thrilled to announce the official launch of the My Sony Experience Portal, a comprehensive platform designed to enhance customer engagement and provide a one-stop hub for learning, discovery, and support across Sony’s product ecosystem.

As an all-in-one destination, My Sony Experience Portal aims to inspire creativity through guiding product owners on how to maximise their products, learn tips and tricks, join workshops, and find out about the latest promotions and contests. Users can also access other support including premium care, repair service appointment, product manuals and more through the portal. The new MSEP is now live and can be accessed via https://experience.sony-asia.com/sg/.

Key features of MSEP include:

• Explore Tips – Practical guides to enhance product usage across home entertainment, digital imaging, personal audio and mobile
• My Sony Academy – Access latest workshops and events for deeper learning
• Exclusive Contests – Opportunities for customers to engage with the brand community
• Sony Support – Premium care and after-sales assistance

The launch of MSEP underscores Sony’s commitment to building stronger connections with its customers through this platform to learn and experience Sony, while also creating a space where like-minded people from all walks of life meet and share their creativity.

Upcoming Activities on the MSEP

Customers can look forward to more dynamic engagement through richer content, interactive events, and exciting contests. Looking ahead, Sony will leverage on data-driven insights to identify activities that resonate most strongly with audiences across different genres in order to design even more engaging and relevant experiences.

In the near future, the My Sony Experience Portal will also offer personalised content and activities tailored to each customer’s product ownership and preferred interests, bringing a truly seamless and customised journey to every user.

Stay connected with us as Sony continues to deliver Kando – the Japanese concept of emotional connection – to people around us, empowering them to express themselves in new ways, wherever in the world they are.

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About Sony Electronics (Singapore)
Sony Electronics (Singapore) is responsible for the marketing and sales of Sony products in Singapore. It also handles export business for Sony products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the electronics market. For more information on Sony’s products and services in Singapore, please visit http://www.sony.com.sg/

About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net/

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.

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