A large spherical view of the ECM-AX10 microphone housing appears on a black background. As it continues to rotate, the camera pulls outwards to reveal its full design.

Text on screen: Spatial audio microphone for smartphones

A hand reaches in and grasps the product, then attaches it seamlessly to the USB-C® port on their smartphone.

A close-up shot shows them switching the MODE switch from Stereo to Spatial.

The scene transitions to a forest, where a man is captured with a fisheye lens to show him holding the product in one hand and looking around.

The view changes to reveal him standing beside a river, surrounded by lush green trees, and capturing the natural landscape.

Text on screen: Record in realistic spatial audio

Camera in hand, he slowly pans across the surroundings.

We cut to his shots of forest trees, with birdsong audible all around.

The flowing river is then shown, accompanied by the gentle sound of water flowing past.

The scene changes to the man and two friends gathered around a campfire.

A woman picks up a guitar while the man films the fire.

With his smartphone mounted on a gimbal and the ECM-AX10 comfortably attached to the side, the man films the two people. A close-up of the camera screen shows the video recording interface with 4 distinct audio channels being monitored using VU meters.

The scene transitions through a zoom into the smartphone screen to a smiling woman wearing headphones as she is immersed in the captured campfire video on her tablet. She turns up the volume and watches in wonder as the camera spins around her, mirroring the soundscape she is enjoying, even as she watches it indoors.

Text on screen: Experience spatial audio through headphones

The scene again transitions, via a zoom through here headphones, to an outdoor court where two men are playing basketball while another records them with a smartphone equipped with a microphone, saying, “Recording, recording.” A close-up shows him filming the players as they dribble, pass the ball, and take a shot.

The three of them then sit on the court to watch the video together, with one of them wearing headphones to experience the spatial audio.

The scene changes again to a woman and a man in the city. The woman holds up a smartphone with the ECM-AX10 attached and shows it to the man. We cut to their recording of a rickshaw passing them before cutting to a scene of a market, where men are selling fish.

The couple are looking at their recording of the market on the smartphone together, with a close-up shot of the smartphone screen to demonstrate the simple app editing process.

Text on screen: Easy to edit on smartphone via Sony’s companion app

The scene returns to the woman in the room. Around her, her living room changes to put her right in the middle of the various forest, then the camp site, the basketball court, and the city. The woman appears surprised and wowed by each immersive experience, standing to take it all in as the scenes continue to shift around her. As the view returns to the forest, the birdsong comes through clearly. She touches the tablet to stop the video playback and the forest around her transforms back to her living room, where she is again seated on a sofa, and slowly removes her headphones.

The video ends with a shot of the ECM-AX10 resting on a wooden desk, with the text “ECM-AX10 Spatial Audio Microphone for Smartphones” followed by the animated Sony logo.