There are no design artifices employed in the Signature Series. Every single element is, in essence, driven by function. We did this so that users could understand how great the sound quality is, and why, just by looking at the product. We want users to enjoy this unprecedented sound quality experience together with the unique story told by the product.
Shogo Yashiro, Art Director
We returned to the beginning of Sony’s breakthrough concept for portable music, the first-generation Walkman, to create new value with the NW-WM1Z by pursuing the ultimate in a portable sound quality experience revamped for modern listening styles. Sound quality comes before all else, and I think we definitely achieved that with this new model.
Tanaka , Designer
How can we help users intuitively operate a shape and layout that are created first and foremost to achieve great sound quality? This was a key in developing a design for the Signature Series that syncs essential functions with usability to achieve a product that lets users experience premium sound quality in true comfort.
Deguchi , Designer