TVs
TVs
Your home. Your cinema
Packed with features designed for movie lovers, BRAVIA transforms your living room into the ultimate cinema—perfect for enjoying the best movie experiences with your loved ones.
Best big screen experience
A Sony large-screen TV brings movies, as well as a wide variety of other content, to life with stunning picture quality and rich, powerful sound.
Discover Sony’s big screen TVs
Authentic picture. From the studio to your screen
Sony’s Studio Calibrated modes deliver pictures that stay faithful from studio to screen—so you can experience movies just as the creators intended, exactly as they were meant to be seen across your favourite streaming platforms.012345
Discover Studio Calibrated modes
Bring cinematic standards home
Our TVs are designed to meet the same standards that define the cinema experience. IMAX Enhanced®, Dolby Vision®, and Dolby Atmos® comply with cinema-grade standards, delivering the clarity, depth, and atmosphere that make movies unforgettable. Also, you can enjoy a truly cinematic experience with select Disney+ movies in IMAX Enhanced on BRAVIA and BRAVIA Theatre. See more of the action with IMAX’s expanded aspect ratio and experience the full dynamic range of the theatrical soundtrack with IMAX Enhanced sound by DTS:X.0123
Epic Quality. Limitless Entertainment
Explore a huge selection of the latest blockbusters, classic hits, and hidden gems from Sony Pictures. Choose favorites to add to your collection included with your BRAVIA TV. Experience next-level picture and sound quality with Pure Stream technology and IMAX Enhanced movies on Sony Pictures Core.01234
Explore SONY PICTURES CORE
My Cinema presets. Tailored to the moment
Choose from cinema-optimised picture and sound presets designed for various viewing environments, such as the time of day or room environment. These presets adjust your TV for the best movie-watching experience with just a single step.
①: Filmmaker-intended visuals preset ②: Dialogue clarity preset0
Refined picture. Exceptional in every scene
Every scene comes alive with our True RGB. Colours gain a new level of richness, and even the quiet details in between are revealed—drawing you deeper into the story.
True RGB, the future of colour
Powered by a newly evolved Backlight Master Drive—built on two decades of innovation—Sony’s True RGB drives three-color LEDs independently. It delivers unprecedented colour volume, precise colour gradation, and a significantly wider viewing angle—enhancing the movie-watching experience even further.
Discover Sony's True RGBElevated colour accuracy without compromise
Sony unites the colour range of our flagship QD-OLED with the high brightness of Mini LED. This combination enables enhanced colour volume and the ability to render colours with greater accuracy.0
See the hidden depths in a new way
From the brightest peak to the darkest shade, Sony’s True RGB captures subtle tonal details. It brings greater depth to the story on screen.
Same stunning picture—any seat
With X-Wide Angle Pro, colour and contrast stay vivid and natural from the side as well as the front, giving the whole room a true cinema view.
Crystal clear pictures with AI upscaling technology
Rediscover detail. XR Clear Image AI intelligently upscales your favourite content to 4K by restoring details lost during the transmission process. By analysing the original content’s quality, it ensures natural textures and details are preserved without compromising the creator’s original content. Dynamic frame analysis and zone division work together to minimise noise introduced during signal transmission, resulting in a clearer and more natural image.0
Even fast-moving action stays smooth, bright and clear
Forget about blur. XR Motion Clarity™ analyses movement across several frames and precisely synchronises the backlight with on-screen motion so you see clear, bright images, however fast the action.
Day or night—the picture adapts automatically
No need to adjust a thing. BRAVIA senses the light around you and fine-tunes the picture—including colour tone—automatically, keeping movies comfortable and cinematic at any hour.
Individually calibrated. Consistently flawless
Behind every BRAVIA is meticulous craft. By factory calibrating each panel one by one, we remove variations and ensure consistent, high-quality performance you can rely on.0
Immersive edge-of-your-seat sound, cinematic and dramatic
BRAVIA 7 II surrounds you with rich, room-filling sound—immersive and well balanced with the scale of its stunning picture.0
Cinema-like sound, perfectly matching pictures
Hear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio＋™, what you see and what you hear are perfectly matched.0
From stereo to expansive 3D surround—wider, clearer
Ordinary sound becomes extraordinary. With our evolved 3D Surround Upscaling including proprietary virtualiser, stereo expands into wider, more precise 3D audio—crisper, clearer, and more immersive than ever. ①: Conventional TV ②: New TV with 3D Surround Upscaling
Crystal clear voice. With AI technology
No more muffled voices. Our new Voice Zoom 3™ recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.0
Auto-calibrated to your room for perfect sound
Your room becomes part of the sound design. BRAVIA measures space and ceiling height, then calibrates audio automatically. It delivers a perfectly balanced, cinematic experience without the set-up stress.
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Perfect fit with Sony's soundbar
A soundbar that belongs with your TV. Designed to match in shape and style, the two merge into a single, refined presence that enhances your room without intrusion.0
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Accessibility Technology on Google TV
You can use a talk back, closed captions, Switch Access, and more to make your Google TV device more accessible.
User consents to a mandatory software update at set-up and such other additional updates that may be required in the future by Google and/or Sony.
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Various features in HDMI 2.1
Our TVs feature 4K at 120fps, Variable Refresh Rate and Auto Low Latency Mode, delivering smooth and clear movement for responsive gameplay.012
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Variable Refresh Rate (VRR)0123
Auto Low Latency Mode (ALLM)0
Designed with the planet in mind, smart for all
BRAVIA is designed to harmonise with people’s needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.
Environment
Boosted brightness. Powered efficiently
Enjoy wide colour and peak brightness with less energy consumption depending on the customer settings. With Sony’s backlight technology boosting each colour directly, every scene bursts to life—brilliantly and power-efficiently.
Check your eco settings. See your power usage
Easily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.01
Made using recycled plastic
Our TVs use recycled materials across the body and remote. The terminal bracket combines SORPLAS™, Sony’s proprietary recycled plastic.01
Smarter packaging: Less ink, smaller size
Even packaging can make a difference. By cutting ink use and carton size, we’re lowering our impact while keeping quality intact.01
Accessibility
A remote for everyone
A newly designed remote made easy for everyone. Created with feedback from users with disabilities, it features bigger buttons, distinct shapes, and clearer spacing for easier navigation by touch. A new wave-textured back improves grip and comfort, while the Remote Finder function helps locate the remote—valuable for all users, including those who are blind or have low vision.01
More details here
Talkback and text magnification functions
Talkback allows you to check the TV programme guide or change TV settings without looking at the screen, while Text Magnification displays an enlarged version of the focused text at the bottom or top of the screen. Text Scaling enlarges not only specific text but all on-screen text by up to 130%.012
Accessible for all
To help people who are blind or have low vision set up the soundbar, tactile dots indicate a QR code for the BRAVIA Connect app, which offers screen reader support. Tactile dots on the back panel indicate the eARC HDMI terminal for connecting to a TV.0
Colour inversion
The Colour Inversion function inverts the brightness of colours so that bright areas become dark and dark areas become bright. If the text is easier to read with a dark or bright background colour, you can use Colour Inversion to change the background colour. This feature can be turned on or off as needed. Colour Correction function allows on-screen colours to be adjusted to support viewers with various types of colour vision deficiencies, including Deuteranomaly (red–green), Protanomaly (red–green), and Tritanomaly (blue-yellow).0
Audio Description Video for BRAVIA 7 II
Designed with the environment in mind
Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.
- Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes
- Power Saving Mode helps save energy by adjusting the display brightness
- Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed
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BRAVIA 7 II
K-98XR70M2
248 cm (98") -
BRAVIA 7 II
K-85XR70M2
215 cm (85") -
BRAVIA 7 II
K-75XR70M2
189 cm (75") -
BRAVIA 7 II
K-65XR70M2
164 cm (65") -
BRAVIA 7 II
K-50XR70M2
126 cm (50") -
BRAVIA 7 II
K-55XR70M2
139 cm (55")