(Singapore, 23rd September 2009) – Sony Singapore presents the new S-Frame model DPP-F700, a two-in-one digital photo frame and photo printer. Designed for users to showcase their memories in style, the DPP-F700 blends well in any room setting and extends the enjoyment of photo viewing with the convenience of printing photos instantly. With the DPP-F700, consumers will be able to print photos directly from the 7-inch digital photo frame that stores up to 2,000 pictures with its 1GB memory capacity.

“Taking digital photo frames to the next level, Sony’s new DPP-F700 offers consumers the convenience of displaying their favourite pictures on its sleek LCD screen and printing the photos for family and friends instantly. It’s perfect for any family gathering or special occasion,” says Mr. Takeo Kobayashi, Managing Director of Sony Singapore.

Your world on brilliant display
Thanks to the high-quality WVGA resolution (800 x 480 pixels) LCD screen, photos are displayed with crisp clarity on its 7-inch panel with the option of showcasing time/date in up to 21 different templates. Coupled with a brilliant 16:10 viewing ratio, the high-definition Clear Photo LCD on the DPP-F700 displays pictures with true-to-life detail and vivid, realistic colours. For easy viewing, the frame also sports an intelligent Auto Orientation feature that automatically flips the picture to its correct orientation (portrait or landscape).

Fuss-free, instant photo prints
Besides displaying photo slideshows, the DPP-F700 digital photo frame allows users to print photos instantly in professional quality 4 x 6-inch printouts. Integrating TruFast technology, DPP-F700 printouts are resistant to fingerprint marks, water, as well as discoloration when exposed to light, allowing them to easily preserve vivid memorable moments. With a simple touch of the button, users can also print pictures from the frame in under a minute.

Simple editing functions such as rotating, zooming, and cropping photos are available on the DPP-F700. Additionally, the supplied remote control makes it easier for users to highlight specific pictures by searching for them via folder or marks. Users can also personalize their photos with more than 30 Calendar and Layout designs available, or print ID photos (with or without borders) for use with formal documents. With a 1GB storage capacity, the DPP-F700 lets users choose and print any of the 2,000 photos that can be stored on the frame.

Simple and seamless connectivity
Compatible with both Windows and Mac, the DPP-F700 digital photo frame has multiple direct inputs that support a wide range of card storage formats such as Memory Stick, Memory Stick Duo, SD Card, SDH Card, CF Card, and xD-Picture Card, so sharing memories is much simpler and more convenient.

The new DPP-F700 digital photo frame will be available in stores from mid-November 2009.

###