In line with our global CSR philosophy ‘For the Next Generation’, Sony actively engages in a myriad of activities in the local communities in which we operate in, to help shape a better and more sustainable society. Here in Singapore, we foster positive relationships with local organizations to address the local needs and have a positive impact on the community.
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A Platform for Innovativeness - Sony Creative Science Award Celebrates 18 years

The 18th Sony Creative Science Award (SCSA), Sony’s key CSR program in Singapore received one of the highest participation numbers in 2015, with close to 7,000 students from 82 Primary Schools submitting over 4,600 toy entries. Targeted at students between 7-12 years old, SCSA is an annual program in which students have fun learning about science through hands-on experience of making a toy. Both students and teachers also have the opportunity to attend technical, creativity and communication workshops conducted by science educators.

The 2015 Award Ceremony was officiated by Ms Sim Ann, Minister of State, Ministry of Education and Ministry of Communications and Information. A total of 50 prizes were given out to winning students and their schools, and teachers were also recognized for their support to SCSA with certificates.

Initiated in 1998, SCSA provides a platform to promote innovativeness among primary school students. It serves to encourage students to develop a love for all things science, and to experiment and think creatively. Co-organized with Science Centre Singapore and supported by the Ministry of Education, SCSA is Singapore’s longest running toy-making competition.

For a glimpse of the toy creations at SCSA, please watch this video.

For more information on SCSA, please read the press release.

Contributing to Community Chest – Pinnacle Award Achievement

At the Community Chest Awards 2015 officiated by Singapore President Tony Tan, Sony Electronics (Singapore)/SETS was presented the Pinnacle Award, the highest honour given by Community Chest for its contributions to the SHARE programme for the past 20 years.

Among the four Pinnacle winners, SETS was highlighted as the top company with the highest employee participation rate of 97.5% (for companies with a workforce of up to 1,000 people). SETS has maintained a consistent participation rate of over 97% for the past decade, thanks to the strong support of its employees.

Besides SETS, other Sony entities in Singapore are also participating in the SHARE programme and various awards have been achieved over the years, including the platinum and outstanding SHARE awards. Together with our employees, Sony aims to contribute back to society and help make a meaningful difference in the lives of the Community Chest beneficiaries in Singapore.

Local Engagement for Global Impact - South Africa Mobile Library Project

Clockwise, from top left: Students from River Valley Primary School, Chua Chu Kang Primary School, Commonwealth Secondary School, Nanyang Primary School, Bishan Park Secondary School, Global Indian International School (East Coast), and Anglo-Chinese School (Primary) contributing to the South Africa Mobile Library Project.

As part of Sony’s global corporate social responsibility (CSR) initiative, we have been supporting the South Africa Mobile Library Project by SAPESI (South Africa Primary Education Support Initiative) to impact the lives of our next generation by improving literacy levels. By donating English children’s books to the project, we can make a difference in the learning experience of South African students who are faced with a shortage of English language books.

Here in Singapore, we have been supporting this global initiative since 2008 and to-date, we have donated over 80,000 books to the South African children. Besides contributions by Sony employees, Sony also engages the local community in this meaningful project by inviting schools and members of the public to donate books. Schools even go the extra mile to help with sorting, tagging and packing the books, as well as writing short book reviews and inspirational messages for the South African children. This helps to create communication between students in both countries and lends a personal touch to the whole project.

For more information on Sony’s participation in this project in Singapore, please read the press release.

For more information on Sony’s support for this project, please access this website.