Creative Ally

Sony's α6500
Your tool for creativity meant for the every day

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Darly Aiden Yow

Founder of Darly Aiden Yow Photography
instagram: @darylaiden

Daryl is a Singapore-based photographer whose interest in photography was sparked during his first retail business venture. His investment in quality equipment, new skills and intensive research initially borne out of the drive to bring the best out in his models and clothes quickly led to a culminating interest in the field of photography.

Featured Photos

Daryl’s camera and choice of lens

α6500 and SELP18105G

The perfect α6500 and G Lens pairing delivers stunning still or movie with the flexibility of 6x power zoom from 18mm wide angle to 105mm medium telephoto.


Joyce Ng

Founder of The Tinsel Rack, Fashion Store
instagram: @joycesayshello | @thetinselrack

Joyce, the bright eyed 28 year old fashion entrepreneur created her fashion label The Tinsel Rack in 2009, while pursuing a degree in Business. The Tinsel Rack is all about designing contemporary pieces which appeal to the everyday girl. Armed with her heart for fashion, passion for photography and eye for aesthetics, she set about capturing photographs reflecting the very essence of her brand.

Featured photos

Joyce’s camera and choice of lens

α6500 and SEL50F18

Achieve perfect portrait shots with the α6500 and SEL50F18. The F1.8 max aperture and built-in optical image stabilisation provide impressive picture quality, even in low-light.


Ernest Ng

Founder of Airmocks, Hammocks Store
instagram: @ernesthefurnace | @airmocks

Advocating the Hammock Life - Ernest is a firm believer that hammocks, often synonymous with relaxation or a beach holiday, are a novel way to reduce the high-stress levels experienced here in Singapore and allows for the experience of an “Urban Retreat”, an oxymoron that is commonly used here.

Featured photos

Ernest's camera and choice of lens

α6500 and SEL35F18

The SEL35F18 prime lens is ideal with the α6500. Handle anything from evening shots (thanks to the bright maximum aperture) to beautifully defocused portraits.


Quicker autofocus than a DSLR

Shoot better with the α6000: superb 24 MP quality, quick autofocus — and very portable. Add an OLED Tru-Finder™, manual controls and a range of lenses, for a superior alternative to bulky DSLRs.

E-mount camera with APS-C Sensor ILCE-6000

• 24.3MP Exmor™ APS HD CMOS sensor with BIONZ X™ engine
• Fast Hybrid Autofocus (phase and contrast detection)
• Versatile E-mount interchangeable lens system
• Full manual control for creative photography
• Snap, tap and share simply with Wi-Fi and NFC
• One-touch


The palm-sized all-around all-star.

With unerring autofocus, unshakeable stability, and intuitive touchscreen operation crafted to fit in a palm, the α6500 is so ideal everywhere that you never need to miss a moment.

Premium E-mount APS-C Camera ILCE-6500

• Fastest (0.05s ) autofocus with 425 phasedetection AF points
• Built-in 5-axis image stabilization
• 24.2MP Exmor™ CMOS sensor for outstanding light sensitivity
• BIONZ X™ image processing engine for superior detail reproduction
• 4K movie recording with full pixel readout/no pixel binning.


Fastest to focus.

Meet the α6300— an APS-C mirrorless camera that takes autofocusing (AF) and imaging speed and performance to astonishing new heights.

E-mount camera with APS-C Sensor ILCE-6300

• Fastest (0.05 sec.) autofocus with 425 phase-detection AF points
• Newly developed 24.2MP Exmor™CMOS image sensor
• BIONZ X™ image processing engine
• Wide sensitivity range of ISO 100 to 51200
• 4K movie recording with full pixel readout/nopixel binning.

  • α6500 Unerring Autofocus
  • α6500 Unshakeable Stability
  • α6500 Intuitive Touchscreen

Your Creative Ally Contest

Share your interpretation of the theme “Your Creative Ally” on Instagram and you could win a Sony α6500 camera and other attractive prizes!

top prize


1 x α6500 camera (worth SGD1,949)
1 x SEL55210 lens (worth SGD599)
1 x Zen White Aquamarine Airmock (worth SGD158)
Discount gift card for The Tinsel Rack worth a total of SGD150

2nd prize


1 x α6300L camera (worth SGD1,699)
Discount gift card for The Tinsel Rack worth a total of SGD100

3rd prize


1 x α6000L camera (worth SGD1,099)
Discount gift card for The Tinsel Rack worth a total of SGD50

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