Skip to Content
Main MenuSONY
  • SONY
  • Sony Sites
  • Store
  • Electronics
    Electronics
    Televisions & Home Cinema
    • All Television & Home cinema products
    • Televisions
    • Home Theatre & Soundbars
    • Blu-ray Disc & DVD Players
    View All
    Audio
    • All Audio products
    • Headphones
    • MP3 Players
    • High-Resolution Audio
    • Wireless Speakers
    • 360 Reality Audio
    • Speakers
    • Audio Systems
    • Audio Components
    • Digital Voice Recorders
    • Boomboxes, Radios & Portable CD Players
    • Home Cinema
    View All
    Cameras
    • All Camera products
    • Interchangeable-lens Cameras
    • Lenses
    • Compact Cameras
    • Cinema Line Cameras
    View All
    Mobile
    • All Mobile, Tablets & Smart Devices products
    • Smartphones
    • Accessories
    View All
    Video Cameras
    • All Video Cameras products
    • Camcorders
    • Action Cameras
    • Professional Video Cameras
    • Cinema Line Cameras
    View All
    Car & Marine
    • All Car & Marine products
    • In-Car Receivers & Players
    • Speakers & Amplifiers
    • Marine Audio
    View All
    Storage & Cables
    • All Energy, Storage & Cables products
    • Memory Cards & SSD
    • Cables
    View All
    All Electronics
    See Professional Products and Solutions
    Sony PromotionsSony PromotionsDiscover the latest product offers and promotions from Sony in Singapore. Learn moreSony Digital WorkshopSony Digital WorkshopA fun place to learn about your Sony products. Learn more
  • PlayStation®
  • Entertainment
    Entertainment
    • PlayStation®Store
  • Support
Hi
  • My Sony
    Sign in
    • Favourites
    • Register Product Warranty
    • Registered Products
    • Newsletter Subscriptions
    • Sony Digital Workshop
    • Benefits
    • Favourites
    Sign out
  • Favourites
  • Search Sony
  • Sony Sites

02/11/2020

Winning Photo of The Sony Alpha Creators Photography Competition Shines Spotlight on Courage and Resilience of Singaporeans

Singaporean millennials share change-making stories to document the new-normal and celebrate a fresh beginning

© Sim Zhe Yong

 

(SINGAPORE, 2 November 2020) – Sony Electronics concludes its third installation of the Alpha Creators Contest in Singapore, awarding its Grand Prize to Sim Zhe Yong, 25, an Assistant Architect, for his #SonyBeTheChange photo-series, titled A Second Look.  His images, shot on the Sony Alpha 7C, Sony’s latest compact full-frame camera, showcased a side of Singapore that highlights the struggles of people that go unnoticed.

The photography competition, which saw more than 1,252 entries from Singaporeans who shared their stories of embracing change – cumulates in an in-store photography exhibition at the Sony Store at 313@Somerset, running from 31 October 2020 until 3 January 2021. More than 100 shortlisted photographs and stories will also feature in a virtual gallery exhibition.

“The Sony Alpha Creators contest was introduced as a platform for both aspiring and professional photographers to advance photographic culture and develop their passions. 2020 has been an unprecedented year for everyone, and we wanted to empower Singaporeans with the opportunity to express their creativity and share their stories of change during this time,” said Mr. Nathaniel Neo, Head, Digital Imaging Marketing, Sony Electronics (Singapore).

“I am extremely grateful to have had this opportunity to be a part of the Sony Alpha Creators contest. It would be great if there were more opportunities like this for aspiring Singaporean storytellers to push the boundaries of photography and challenge the perceptions and expectations of the audience,” said Mr. Sim Zhe Yong, Winner, Sony Alpha Creators 3.0.

The Grand Winner

 

© Sim Zhe Yong

 

SIM ZHE YONG

A Second Look documents a side of Singapore that showcases the struggles of people that go unnoticed and tells the story of people who are ‘fighting’ for different things in life. For his photo-series, Zhe Yong took a step back to better understand who he was shooting and what was happening around him. Regardless of the duration, each interaction gave him a snippet of life from their perspective. This enlightening experience redefined his photography journey as he was able to approach and see things differently instead of taking everything at face value.

Semi-Finalists

YEAN CHIN

Celebrating our Heroes highlights the human spirit that shines through adversity. Heroes who healed Singaporeans, healthcare workers, who were the first line of defense. Heroes who built the city, migrant workers, who performed backbreaking work for extended hours under harsh tropical climate. Heroes who fed Singaporeans, hawkers, working long hours in tiny stalls. Heroes who kept the environment clean, cleaners, who laboured on despite their increased workload. Heroes who played their part and were socially responsible and demonstrated solidarity and unity.

 

© Yean Chin

 

LAWRENCE TAM

Forging ahead reexamines how to approach photography whilst being socially responsible. Continuing photography through this period made Lawrence realise it is not about him, it is more than that. He decided to capture the decisive moments of ordinary individuals doing extraordinary things. Through the camera, he witnessed how people have overcome adversities, rose to the occasion, and put others before themselves. His role as a photographer is to help Singaporeans remember the hurdles we have overcome for a different and better tomorrow.

 

© Lawrence Tam

 

IZHAR RAZALI

Resilience documents Izhar’s love to travel and capture moments on the street. However, with travel limitations, he adapted by taking his photography back to where he started. He found the experience of revisiting streets of Singapore during these challenging times to be inspiring, humbling and filled with passion, resilience, and determination. The energy and expressions shared through the eyes of the people around him allowed him to understand the meaning of resilience. This pandemic opened his eyes to things he had failed to appreciate. He believes that we will get through these trying times and emerge stronger.

 

© Izhar Razali

 

Prizes

PHASE 1
Semi-Finalists:
4 x SGD $1,000 Cash Prize

PHASE 2
Grand Winner: 1 x Sony Alpha 7 III or choice of Sony product worth SGD $2,500
Runners-up:  3 x SGD $1,000 Sony Store Voucher

The Sony Alpha 7C
The semi-finalists shot their photographs using the Sony Alpha 7C, which is the world’s smallest and lightest[1] full-frame body. It combines Sony’s full-frame image quality, advanced AF capabilities and versatile video shooting functions in a stunningly light and compact design. The new camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R™ CMOS sensor and BIONZ X™ image processing engine, offering high sensitivity, outstanding resolution, 15-stop wide dynamic range and high-speed image data processing.

###

About Sony Electronics (Singapore)

Sony Electronics (Singapore) is responsible for the marketing and sales of consumer products, as well as professional products and solutions in Singapore. It also handles export business for Sony products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the consumer electronics and broadcast markets. For more information on Sony’s products and services in Singapore, please visit http://www.sony.com.sg/

About Sony Corporation

Sony Corporation is a creative entertainment company with a solid foundation of technology. From game and network services to music, pictures, electronics, image sensors and financial services – Sony’s purpose is to fill the world with emotion through the power of creativity and technology. For more information, visit: http://www.sony.net/

For media enquiries, please contact:

Kavya Rai
BlueCurrent for Sony Electronics
Asia Pacific and Singapore
Tel: +65 6671 4707
Email: SNG.Sony@bluecurrentgroup.com
Melanie Shum
Sony Electronics Asia Pacific
Tel: +65 6544 7428
Email: Melanie.Shum@ap.sony.com

 

[1] Among full-frame interchangeable-lens digital cameras with optical in-body image stabilisation mechanism, as of Sept. 2020. Sony survey.

Related Resources

Sim-Zhe-Yong_Grand-Winner_Alpha-Creators-3.0_Image-1

Sim-Zhe-Yong_Grand-Winner_Alpha-Creators-3.0_Image-1

Sim-Zhe-Yong_Grand-Winner_Alpha-Creators-3.0_Image-2

Sim-Zhe-Yong_Grand-Winner_Alpha-Creators-3.0_Image-2

Sim-Zhe-Yong_Grand-Winner_Alpha-Creators-3.0_Image-3

Sim-Zhe-Yong_Grand-Winner_Alpha-Creators-3.0_Image-3

Sim-Zhe-Yong_Grand-Winner_Alpha-Creators-3.0_Image-4

Sim-Zhe-Yong_Grand-Winner_Alpha-Creators-3.0_Image-4

Sim-Zhe-Yong_Grand-Winner_Alpha-Creators-3.0_Image-5

Sim-Zhe-Yong_Grand-Winner_Alpha-Creators-3.0_Image-5

Yean-Chin_Semi-Finalist_Alpha-Creators-3.0_Image-1

Yean-Chin_Semi-Finalist_Alpha-Creators-3.0_Image-1

Yean-Chin_Semi-Finalist_Alpha-Creators-3.0_Image-2

Yean-Chin_Semi-Finalist_Alpha-Creators-3.0_Image-2

Yean-Chin_Semi-Finalist_Alpha-Creators-3.0_Image-5

Yean-Chin_Semi-Finalist_Alpha-Creators-3.0_Image-5

Yean-Chin_Semi-Finalist_Alpha-Creators-3.0_Image-4

Yean-Chin_Semi-Finalist_Alpha-Creators-3.0_Image-4

Yean-Chin_Semi-Finalist_Alpha-Creators-3.0_Image-3

Yean-Chin_Semi-Finalist_Alpha-Creators-3.0_Image-3

Lawrence-Tam_Semi-Finalist_Alpha-Creators-3.0_Image-1

Lawrence-Tam_Semi-Finalist_Alpha-Creators-3.0_Image-1

Lawrence-Tam_Semi-Finalist_Alpha-Creators-3.0_Image-2

Lawrence-Tam_Semi-Finalist_Alpha-Creators-3.0_Image-2

Lawrence-Tam_Semi-Finalist_Alpha-Creators-3.0_Image-3

Lawrence-Tam_Semi-Finalist_Alpha-Creators-3.0_Image-3

Lawrence-Tam_Semi-Finalist_Alpha-Creators-3.0_Image-4

Lawrence-Tam_Semi-Finalist_Alpha-Creators-3.0_Image-4

Lawrence-Tam_Semi-Finalist_Alpha-Creators-3.0_Image-5

Lawrence-Tam_Semi-Finalist_Alpha-Creators-3.0_Image-5

Izhar-Razali_Semi-Finalist_Alpha-Creators-3.0_Image-1

Izhar-Razali_Semi-Finalist_Alpha-Creators-3.0_Image-1

Izhar-Razali_Semi-Finalist_Alpha-Creators-3.0_Image-2

Izhar-Razali_Semi-Finalist_Alpha-Creators-3.0_Image-2

Izhar-Razali_Semi-Finalist_Alpha-Creators-3.0_Image-5

Izhar-Razali_Semi-Finalist_Alpha-Creators-3.0_Image-5

Izhar-Razali_Semi-Finalist_Alpha-Creators-3.0_Image-4

Izhar-Razali_Semi-Finalist_Alpha-Creators-3.0_Image-4

Izhar-Razali_Semi-Finalist_Alpha-Creators-3.0_Image-3

Izhar-Razali_Semi-Finalist_Alpha-Creators-3.0_Image-3

More Information
Press ContactsConsumer products
Recently Viewed Items
Footnotes
  1. 1Actual colour and dimension may differ from the screen image.
  2. 2Colours & features of the product shown may differ by model and country.
  3. 34K: 3,840 x 2,160 pixels.
  4. 4Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.
  5. 5Features and specifications are subject to change without prior notice.
Find a Store
See Our Locations
Support
  • Online Help
  • Support Community
  • Book Service Appointment
  • Track Repair Status
  • Warranty Information
  • Service Charges
Experience Sony
  • Eco
  • My Sony
  • Register Product Warranty
  • Sony Store
  • Sony Digital Workshop
News & Info
  • Press Centre
Singapore

Professional Products & SolutionsCorporateCareersContact Us

Subscribe on YouTube

Visit us on YouTube

Like us on Facebook

Visit us on Facebook

Follow us on Instagram

View on Instagram

Follow us on Twitter

Visit us on Twitter
Copyright © 2021 Sony Electronics (Singapore) Pte Ltd. All rights reserved.

Terms & ConditionsPrivacy policy