Sony Life Financial Advisers Opens its First Financial Advisory Retail Shop at Westgate
(SINGAPORE, 21 September 2018) – Sony Life Financial Advisers Pte. Ltd. (SLFA) today announced the official opening of its first financial advisory retail shop at Westgate. The retail shop is named “LiveLife” which embodies the concept of consumers taking change and having full control over their insurance needs by walking into the retail shop to fulfil their insurance needs. LiveLife gives consumers the freedom to meet up with SLFA’s relationship managers in a convenient location and comfortable environment to discuss their insurance needs.
Sony Life Singapore Pte. Ltd., the Singapore subsidiary of Sony Life Insurance Co., Ltd. (Sony Life), and Starts Securities Co., Ltd. (Starts Securities), established a joint venture, Sony Life Financial Advisers Pte. Ltd. (SLFA), in August 2017 to conduct financial advisory business. By maximising the strengths of Sony Life and Starts Securities, SLFA will bring to Singapore the concept of life planning, which they have cultivated together in the Japanese market.
SLFA aims to introduce an insurance distribution model that is highly popular in Japan where consumers walk in to dedicated retail shops to seek professional advice. Relationship managers will provide consumers with several insurance plans that are optimally tailored to customers which allow them to make educated comparisons of a wide variety of various insurers’ products. Consultations are non-obligatory and LiveLife’s relationship managers will provide life planning, financial simulation and advise on consumers’ insurance needs and review their existing polices.
“Sony Life Financial Advisers provides quality and unbiased advice based on holistic life planning by relationship managers where consumers can compare a wide range of products and services in a comfortable and conveniently located retail space,” said Mr. Fumio Aono, Managing Director, Sony Life Singapore Pte. Ltd.
Overview of the Shop
Location: 3 Gateway Drive #03-21 Westgate, Singapore 608532
Opening date： 22 September 2018
Number of sales people: 10
Opening hours： Mondays to Sundays, 11am to 7pm (excluding Public Holidays) *Singapore time
About Shop Name and Logo
Shop name: LiveLife
Shop brand logo:
【Concept and visual expression of shop brand logo】
Modules represent our service of offering financial solutions that are reasonable and consist of custom-made combinations to perfectly fit individuals. The multi colours represent our aim to make our customers’ various lives more vivid by offering a diverse range of products and choices.
Partner Insurance Companies (As of 21 September 2018)
Life insurance: Aviva Ltd., Manulife (Singapore) Pte. Ltd., NTUC Income Insurance Co-operative Ltd., Tokio Marine Life Insurance Singapore Ltd.
General insurance: Great Eastern General Insurance Ltd., MSIG Insurance (Singapore) Pte. Ltd., NTUC Income Insurance Co-operative Ltd., Sompo Insurance Singapore Pte. Ltd., Tokio Marine Insurance Singapore Ltd.
Life insurance: Whole life, term life, endowment, ILP, education endowment, medical and critical illness insurance
General insurance: Travel, car, fire and personal accident insurance
Overview of the Joint Venture
Name: Sony Life Financial Advisers Pte. Ltd.
Representative: Fumio Aono, MD and CEO
Location: 10 Collyer Quay #40 Ocean Financial Centre, Singapore 049315
Established: 10 August 2017
Capital: S$5 million
Ownership ratio: Sony Life Singapore Pte. Ltd. 74%, Starts Securities Co., Ltd. 26%
Executives: Three from Sony Life Singapore Pte. Ltd. One from Starts Securities Co., Ltd.
Overview of Starts Securities
|Name||Starts Securities Co., Ltd.|
|Headquarters||10-6, 6-chome, Nishikasai, Edogawa-ku, Tokyo, JAPAN|
|President and representative director||Hayato Bannai|
|Major shareholder||Starts Corporation Inc.|
Fiscal year ended March 31, 2018 (April 1, 2017 to March 31, 2018)
|· Capital: ¥0.5 billion|
· Net sales: ¥1.66 billion
· Operating income: ¥0.31 billion
|Business activities||Financial instruments business, bank agency business, customer referral business, life insurance intermediary business, general insurance agency business, trust agreement agency business, money lending business, property and inheritance consulting business, testamentary executor business|
About Sony Life Financial Advisers Pte. Ltd.
Based in Singapore, Sony Life Financial Advisers Pte. Ltd. Is a joint venture between Sony Life Singapore Pte. Ltd., the Singapore subsidiary of Sony Life Insurance Co., Ltd. (Sony Life), and Starts Securities Co., Ltd. (Starts Securities). Established in August 2017, Sony Life Financial Advisers Pte. Ltd. aims to provide quality and unbiased advice based on holistic life planning by relationship managers where consumers can compare a wide range of products and services in a comfortable and conveniently located retail space. For more information on Sony Life Financial Advisers’ products and services, please visit www.sonylifefa.com/.
For media enquiries, please contact:
Sony Life Financial Advisers Pte. Ltd.
Tel: 65 6808 6140