SONY LAUNCHES NEW PARK-THEMED CONCEPT STORE AT WESTGATE WITH FOCUS ON SOCIAL VIDEOGRAPHY & VLOGGING
(SINGAPORE, 1 November 2019) – Sony today announced the opening of its latest physical store in Singapore at Westgate. The new park-themed store, housed on level one, has been designed to connect with customers through their lifestyle by offering a comprehensive range of Sony consumer products from photography, videography and audio equipment to home entertainment. Each area of the store is designed to offer a different feel that is closely related to customers’ lifestyle.
Close-up view of the store’s interior (Artist’s impression)
Exclusive VLOG STUDIO area (Artist’s impression)
The highlight of the new store is the provision of all things video-related such as information, products and accessories. For example, utilising the exclusive VLOG STUDIO, customers intending to hone their video skills can refer to the video tips and tricks, which they can apply when shooting their videos live in this fully equipped, ready set-up environment. Product consultants will also be on hand to provide advice on video taking if required. The VLOG STUDIO will be constantly refreshed with various vlogging thematic setups. For instance, customers today will be greeted by the park-themed set-up. This is accompanied by Sony’s well-equipped range of digital imaging accessories such as the compact and versatile Shooting Grip (VCT-SGR1), which can also be used as a mini-tripod for creative and stable shooting scenarios, as well as the lightweight Adapter Kit and Microphone (XLR-K2M), ideal for enhancing sound recordings in any scenario. Customers will also find a display stand that showcases Sony’s complete range of vlogging products (Inter-changeable Lens Cameras, compact cameras and Action Cams) while those looking to kickstart their video journey can refer to a starter kit which provides them with the necessary recommendations.
BRAVIA area for customers to be immersed in Sony’s OLED technologies (Artist’s impression)
Of interest is the way products are displayed which befits the overall park themed nature of the store- which aims to provide customers with a calm, relaxing environment to audition the products. For example, the BRAVIA display area features park benches as seats for families to admire the televisions and soundbars while music lovers can listen to new personal audio products like the WF-1000XM3 Truly Wireless Noise Cancelling earphones and NW-A100TPS Limited Edition 40th Anniversary Walkman player and be immersed in the nature surroundings. And for digital imaging enthusiasts, the nature-feel allows them to test out the newest a6600 and A7RIV mirrorless cameras and feel inspired. And as part of the new store’s goal of connecting with customers from all walks of life, sports enthusiasts will be delighted to know that the nature theme of the store allows them to test the full range of sports MDR audio products in an environment where they would use them- thus enhancing their active lifestyle.
Sony Year End Promotion
To coincide with the opening of the new Sony Store, Westgate, Sony will also be kickstarting their Year End Promotion which will run from 1st November 2019 to 5th January 2020. During the campaign, customers can look forward to enjoying the most attractive deals on their favourite Sony products, cashback offers and many more.
More information about the Sony Year End Promotion can be found at this link.
Visitors can pay a visit to the new Sony Store Westgate from today at:
Sony Store, Westgate
3 Gateway Drive, #01-39 Westgate, Singapore 608532
Operating Hours: 10:00am to 10:00pm daily
Telephone Number: 62610784
About Sony Electronics (Singapore)
Sony Electronics (Singapore) is responsible for the marketing and sales of consumer products, as well as professional products and solutions in Singapore. It also handles export business for Sony products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the consumer electronics and broadcast markets. For more information on Sony’s products and services in Singapore, please visit http://www.sony.com.sg/
About Sony Corporation
Sony Corporation is a creative entertainment company with a solid foundation of technology. From game and network services to music, pictures, electronics, semiconductors and financial services – Sony’s purpose is to fill the world with emotion through the power of creativity and technology. For more information, visit: http://www.sony.net/
For media enquiries, please contact:
|Kavya Rai and Geena Hui|
BlueCurrent for Sony Electronics
Asia Pacific and Singapore
Tel: +65 6671 4707 / +65 6671 4428
Sony Electronics Asia Pacific
Tel: +65 6544 7715