28/07/2020
Sony Announces World’s First CFexpress Type A Memory Card with High-speed Performance and Tough Durability
CEA-G80T and CEA-G160T
- Up to 700MB/s[1] write speed and 800MB/s1 read speed
- Compact design and advanced functionality
- Effective heat dissipation design
- TOUGH specification construction ensures high durability and dust/water resistance
- Supported by File Scan Utility memory diagnostic software and Memory Card File Rescue data recovery software
(SINGAPORE, 28 July 2020) – Today, Sony Electronics Inc. announced a new generation of media — the world’s first[2] CFexpress Type A memory cards, in both 80GB and 160GB, (CEA-G80T and CEA-G160T) as the most recent addition to Sony’s TOUGH specification cards. Delivering high transfer speed, durability and reliability, Sony’s new CFexpress Type A cards offer professional and stress-free performance for photographers and content creators.
High-speed Performance
Both the CEA-G80T (80GB) and CEA-G160T (160GB) use the latest flash memory control technology to achieve write speeds as high as 700MB/s1 and read speeds as high as 800MB/s1, greatly reducing buffer clearing times for efficient, stress-free shooting. The CFexpress Type A cards are ideally suited for high-speed continuous shooting of more than 1,000 uncompressed RAW still images, as well as 4K 120p movie recording at high bit rates with the Slow & Quick Motion function[3] when paired with new Alpha 7S III, which features two CFexpress Type A compatible media slots, that also support UHS-I and UHS-II SDXC/SDHC cards, for simultaneous media capture or extended continuous recording of even the highest bit rate data. Compliance with the VPG400 video performance guarantee profile specification ensures stable video recording at 400 MB/s—creating a smooth workflow for professional creators.
Effective Heat Dissipation Design
The new CFexpress Type A memory cards are equipped with a heat sink to transfer heat generated by the card to the exterior when transmitting large amounts of data at high speed, using Sony’s original alloy with excellent thermal conductivity. This enables users to record for long periods of time[4] even when recording 4K 120p video internally.
Tough Durability
Keeping up with Sony’s TOUGH specifications, the new CFexpress Type A memory cards feature bending and impact resistance to protect precious data, even when frequently changing cards in the harshest environments. They are up to five times more resistant to drop impact and up to ten times more resistant to bending, compared to CFexpress Type A requirement standards, for outstanding durability. In addition, thanks to a specialised internal structure, they achieve an IPX7 water ingress protection rating and an IP5X dust ingress protection rating (IP57) for enhanced durability.
Reliability
Accidents happen. Sony’s Memory Card File Rescue[5] data recovery software allows users to recover accidently deleted RAW images and 4K video from memory cards. In addition, Sony’s Media Scan Utility[6] media diagnostic software will be updated to support CFexpress Type A cards allowing users to diagnose and receive a warning before the number of read/write cycles approaches the card’s limit.
MRW-G2 card reader
CFexpress Type A/SD Card Reader
Optimised for the new CFexpress Type A memory cards, the CFexpress Type A/SD card reader (MRW-G2) provides SuperSpeed USB 10Gbps (USB 3.2 Gen 2) transfer speed, via its USB Type-C® connector, allowing creators to establish an efficient workflow when dealing with high-resolution images files, 4K video and other types of high-volume data. When combined with a CFexpress Type A card, it allows users to transfer data approximately 2.8 times faster than with conventional media.[7] The MRW-G2 card reader can be used with CFexpress Type A and SDXC/SDHC (UHS-I and UHS-II) memory cards.
Availability
The CFexpress Type A memory cards and card reader will be available at selected retail shops and online stores from September 2020.
Retail shops
Sony Stores: https://www.sony.com.sg/microsite/retailshops/#storelocator
Authorised dealers: https://www.sony.com.sg/microsite/retailshops/
Online
Sony Store online: https://store.sony.com.sg/
Authorised dealers: https://www.sony.com.sg/microsite/retailshops/?query=#buy-online
###
About Sony Electronics Asia Pacific Pte. Ltd.
Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation. It serves as the regional management and marketing headquarters for Sony’s consumer as well as broadcasting and professional products, overseeing Asia, Middle East and Africa regions. For more information on Sony’s products and services in Asia Pacific, please visit www.sony-asia.com
About Sony Corporation
Sony Corporation is a creative entertainment company with a solid foundation of technology. From game and network services to music, pictures, electronics, semiconductors and financial services – Sony’s purpose is to fill the world with emotion through the power of creativity and technology. For more information, visit: http://www.sony.net/
For media enquiries, please contact:
| Kavya Rai BlueCurrent for Sony Electronics Asia Pacific and Singapore Tel: +65 6671 4707 Email: SNG.Sony@bluecurrentgroup.com | Melanie Shum Sony Electronics Asia Pacific Tel: +65 6544 7428 Email: Melanie.Shum@sony.com |
[1] Actual performance may vary and is dependent on environment and usage.
[2] As of July 2020, Sony Survey
[3] 10-bit depth and 4:2:2 color sampling, All Intra recording, when shooting in slow motion.
[4] Depends on camera performance
[5] Does not support data recovery for Content Protected and Game Data files. Not all data may be recoverable.
[6] MRW-G2 CFexpress Type A/SD card reader is required for CFexpress Type A card diagnosis. Diagnosis is not possible with readers from other manufacturers or a direct camera connection.
[7] Sony test conditions. Compared to Sony’s SDXC UHS-II memory card.
