06/12/2022
It’s Time To Play With The Launch of Sony’s Alpha Creators 5.0 Contest
This year’s contest with both photography and videography categories, will encourage creators to gear up and capture the world as their playground
(SINGAPORE, 6 December 2022) – Sony’s highly anticipated annual Alpha Creators contest is back for its fifth edition this year, with the theme, “Sony Time To Play”. Boasting both a photo and video contest, creators are being invited to press play to make dreams their next reality.
Sony has always been committed to delivering Kando and Anshin to people and societies across the world through the pursuit of technology and new challenges. The contest thus aims to bring together both amateur and seasoned creatives to come out and play to challenge boundaries and push creative limits fearlessly.
“The Sony Alpha Creators contest continues to provide a platform for creative communities to find and showcase their voices. Despite ever-changing and uncertain times, we want to continue creating new and exciting experiences that encourage both professional and aspiring content creators to take risks, experiment and push creative limits through the mediums of photography and videography,” said Nathaniel Neo, Head, Digital Imaging Marketing, Sony Electronics (Singapore).
The contest will be judged by four key opinion leaders across both the photography and videography industries. Judges for the Photography contest include professional photographers, Alan Ng and Rachel Tan; and the judges for the Videography contest are Fashion and Lifestyle videographer, JunDa Lee and Travel videographer, Qi Hao.
How to Participate
From 6 December 2022 to 10 January 2023, 11:59pm SGT, participants must submit their entry – comprising of a single photo or a series of up to ten (10) images pertaining to the theme; or a video no longer than 90 seconds, with a caption explaining how they captured content with the world as their playground. The entry must be submitted on Instagram, using the dedicated hashtag #SonyTimeToPlay and tagging @SonySingapore.
Participants must also follow @SonySingapore and make their Instagram accounts public in order to qualify.
Four semi-finalists – two each from the photography and videography categories – will be selected to enter Phase 2 of the contest. Photography semi-finalists will go head-to-head to produce a one-of-a-kind photo series, whilst the videography semi-finalists will be challenged to create one final outstanding video. The grand prize winners for each category will be crowned on 24 February 2023, and 10 honourable mention submissions will be featured on its digital gallery the same day.
Prizes for each Category
| Photography Category | Videography Category |
| 1x Grand Prize Winner SGD$2,000 Cash Prize SGD$1,000 Sony Store Online Credits | 1x Grand Prize Winner SGD$2,000 Cash Prize SGD$1,000 Sony Store Online Credits |
| 1x Runner Up SGD$1,000 Cash Prize SGD$1,000 Sony Store Online Credits | 1x Runner Up SGD$1,000 Cash Prize SGD$1,000 Sony Store Online Credits |
| 5x Honourable Mentions SGD$200 Sony Store Online Credits each and be featured in our digital gallery | 5x Honourable Mentions SGD$200 Sony Store Online Credits each and be featured in our digital gallery |
Sony’s Suite of Digital Imaging Offerings Cater to Content Creators of All Levels
Sony has extensive tools and solutions that enhance and empower content creation across all levels, with industry leading innovations including the A7 IV and A7C. The A7 IV provides outstanding imaging and videography capabilities, and high-speed performance contained in a compact body. The A7C is the world’s smallest and lightest full-frame body[i], combining Sony’s full-frame image quality, advanced AF capabilities and versatile video shooting functions.
For more details on how to participate and prizes, visit: https://bit.ly/AlphaCreators
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About Sony Electronics (Singapore)
Sony Electronics (Singapore) is responsible for the marketing and sales of Sony products in Singapore. It also handles export business for Sony products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the electronics market. For more information on Sony’s products and services in Singapore, please visit http://www.sony.com.sg/
About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision of “continuing to deliver Kando and Anshin to people and society across the world through the pursuit of technology and new challenges,” Sony will create products and services in areas such as home entertainment & sound, imaging, and mobile communications. For more information, visit: www.sony.net.
For media enquiries, please contact:
| Kavya Rai BlueCurrent for Sony Electronics Asia Pacific and Singapore Email: SNG.Sony@bluecurrentgroup.com | Melanie Shum Sony Electronics Asia Pacific Email: melanie.shum@sony.com |
[i] Among full-frame interchangeable-lens digital cameras with optical in-body image stabilisation mechanism. As of September 2020 press announcement. Sony survey.