Sony in Singapore

Since establishing our presence here in 1973, Sony has grown steadily over the years to become a leader in the consumer electronics market. Today, our operations in Singapore include regional headquarters' functions, sales and marketing, engineering and manufacturing, logistics, IT, treasury services, as well as entertainment. With a cumulative investment of over S$2 billion and supported by a dedicated group of 1,800 employees, we are strongly committed to enhancing our operations and contributing to the local economy.

Company Outline

Sony Electronics (Singapore) Pte Ltd

Established on 1 October 1999, the business activities of Sony Electronics (Singapore) Pte. Ltd. comprises sales and marketing, logistics and information systems, as follows:

Sony Electronics Asia Pacific

Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation. It serves as the regional marketing and corporate headquarters for Sony's consumer as well as broadcast and professional products in Asia Pacific, Oceania, Middle East and Africa regions.

In its regional marketing role, the company develops the regional management strategy and oversees a common sales and marketing platform across Sony's sales companies in these regions. It ensures efficient regional operations via engaging in business process re-engineering and information systems data management. It also supports the sales companies with marketing strategies, customer communications marketing, marketing communications, market research and design services.

In its regional corporate headquarters' role, the company facilitates the smooth running of Sony's business activities by providing strategic support in key areas including accounting and taxation, compliance, corporate communications, customer service, environmental and facilities management, human resources and information systems.

Sony Global Treasury Services, Singapore Branch

Sony Global Treasury Services Plc, Singapore Branch manages the foreign exchange and liquidity, as well as co-ordinates financial risk management services for Sony group companies in the region.