Discover the
Alpha Advantage
Birding and Wildlife
Real-time Tracking
and Autofocus
powered by AI
Never miss a moment
in the unpredictable
wilderness with
Pre‑Capture
Maximise
resolution* beyond
any crop (APS‑C)
*Up to 61 MPs with the Alpha 7R V at
maximum frame rates and AF points
Capture in-flight,
Blackout-free
up to 120fps*
*With the Alpha 9 III and selected models
Discover unmatched
bokeh and resolution
with G Master lenses
Sony lenses with
Optical SteadyShot
(OSS) keep your shots
steady, even handheld.
FE 400-800mm F6.3-8 G OSS
SEL400800G
Early Bird Promotion from 1 ‑ 31 Mar 2025
$3,699
EXCLUSIVE LAUNCH GIFT*
Customised
LensCoat
RainCoat Large
Sleeve
(Forest Camo)
*Upon successful product registration on My Sony Rewards.
While stocks last.
PURCHASE-WITH-PURCHASE
$599
$250
OFF
Unmatched handling with internal zoom 
Experience stable handheld operation with consistent weight balance even with quick zooming to any focal length in the range.
Capture more with teleconverters
Perfect for birding, wildlife and more, extend your reach as far as 1120mm or 1600mm with 1.4x and 2.0x teleconverters to capture the perfect shot!
Catch the action 
Designed with 2 precision linear motors, track and capture fast-moving subjects like sports or wildlife with ease.
Enhanced operability at your fingertips 
Achieve precise manual focus with the Full-time DMF (Direct Manual Focus) Switch and enjoy optimised AF performance for dierent subject distances with the practical focus range limiter.
Gear up for
Adventure.
Full-frame cameras
Unleash your full potential.
Full-frame G Master lenses
Ultimate Speed. Ultimate Resolution. Ultimate Bokeh.
Full-frame G lenses
Lightweight. Compact. Ready for action.
APS-C camera and lens
Perfect to kickstart the journey.
The perfect companion
to the Great Outdoors
Teleconverters
TOUGH SD Cards
