A90K | BRAVIA XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Acoustic Surface Audio＋™ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.

Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The A90K uses Sony-developed SORPLAS™ with a recycle rate of up to 85% in its rear cover. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.

With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. 

Watching TV from the sides is now as satisfying as from the centre. Our self-illuminating OLED panel keeps colours consistent and true, wherever you're watching.

Sound comes directly from the screen with Acoustic Surface Audio＋™. Two actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear realistic sounds with clear and natural dialogue. A centre subwoofer boosts bass for truly immersive cinematic sound at home.

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity. 

Easily access all your favourite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you.

We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminium, this remote has a beautifully refined look and is comfortable to hold in the hand too.

Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.

A versatile 2-way stand with a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system. Thanks to the adjustable stand, you can also use the TV as a gaming display on a desktop.