55 and 65 inch TV design
55 and 65 inch TV design
55 and 65 inch TV design
55 and 65 inch TV design
55 and 65 inch TV design
55 and 65 inch TV design
55 and 65 inch TV design
BRAVIA XR MASTER Series A90J
See our best ever OLED TV, powered by the revolutionary Cognitive Processor XR™. Enjoy unparalleled contrast with extreme brightness and pure blacks in an immersive Seamless Edge design.
139 cm (55") XR-55A90J | S$ 5,999.00 (inclusive of GST) |
164 cm (65") XR-65A90J | S$ 8,999.00 (inclusive of GST) |
Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
Enjoy breathtaking contrast on our best ever OLED with pictures that feel deep, natural and real. Its revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever pictures.
Advanced screen speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.
Use your voice to quickly find what you want to watch. Find a specific title just by saying it. Or search more broadly for commendations by saying "show me sci-fi adventure TV shows."
Our BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of our large screen models.
Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR OLED Contrast Pro, brightness is adjusted for higher peaks in glare and deeper blacks in shadow - no more details overwhelmed by shadow or lost in blown-out highlights.
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.
Whatever the content or source, you'll enjoy entertainment close to 4Kresolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what’s on the screen for a truly immersive experience.
With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.
Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.
All your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds.
Our minimalist One Slate design with seamless edge bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps you focused on the picture. This is a TV that looks and sounds beautiful, whether on a stand or mounted on a wall.
Actual look may differ depending on TV size.
A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or a soundbar setting for ideal positioning of your sound system.
With its frameless design, this TV has a seamless and sophisticated look that minimises distractions, focusing your eyes on what’s important – the picture.
Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.
The premium design remote in brushed aluminium with hairline finish feels good in the hand and is visible in the dark.
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light and colour sensors automatically adjusts picture and sound to your environment.
With a range of technologies that preserve the creators intent including Netflix Calibrated Mode and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even use it during production edits.
Our TVs include visual, hearing and mobility accessible technology.
Designed with the environment in mind
LEARN MORE ABOUT SONY AND THE ENVIRONMENT
Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.
Read moreENVIRONMENTAL FEATURES IN THIS PRODUCT
Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes
Power Saving Mode helps save energy by adjusting the display brightness
Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed
