MASTER Series unveiled
Take a look at this video, filmed at the Sony MASTER Series launch event, showcasing key features and the lens to living room story through interviews with our engineers and partners, as well as industry professionals.
Bringing the creator's intent to life
For over fifty years, we've been pushing the limits of TV picture quality. Now our expertise mastering content creation with filmmakers and perfecting screens that replicate the creator’s intent has come together in the illustrious MASTER Series TVs.
Cinema comes home
Producing films and developing professional filmmaking equipment has made us a pioneer of the movies, and we’ve also developed TVs for a theater-like experience at home. Our goal is to create a TV ultimate concept that faithfully conveys the creators’ full intent.
Reproducing every emotion
We aim for TV picture quality with the brightness to illuminate every detail, darkness deep enough to engulf viewers and colors beautiful enough to captivate hearts. Every emotion is reproduced for ultimate realism.
Challenging the creators
We’re challenging creators to take full advantage of the technology and explore their creativity. Now filmmakers can develop new cinematic ideas and see them perfectly reproduced in the home.
The challenge of conversion
What the creator sees during shooting is encoded before transmission to the television, then decoded and converted so it can be displayed on the panel. Our Picture Processor X1™ Ultimate minimizes image deterioration during this process.
Processing signals at ultra-high bit rates
While developing Picture Processor X1™ Ultimate, we followed a ‘not one bit lost’ philosophy. Signals are processed at ultra-high bit rates, then restored to their original quality.
Fine-tuning signals for specific panels
The Picture Processor X1™ Ultimate recognizes differences in characteristics between panels and types of panels, then adjusts the signal accordingly - our most advanced fine-tuning ever.
Incorporating the finest components
High precision components in the signal processor help preserve detail across the whole image for TV ultimate realism and visual expression.
Our professionals, from lens to living room
Back in 2000, our TV team began collaborating with Sony Pictures Entertainment on Cinema Mode, the first TV picture quality feature developed for a home theater experience. Since then, we've been working together to standardize new formats such as 4K and HDR, taking movies in the home closer than ever to the creator’s intent.
OLED - A perfect fusion of sound and picture
One innovation used in cinema is "screen speaker", where sound comes directly from the screen surface. Instead of separating image and sound as screen size increases, "screen speaker" brings images and sound together for a truly immersive experience. The picture quality of our MASTER Series A9F conveys the creators intent, while its Acoustic Surface Audio+™ technology perfectly replicates "screen speaker", bringing pictures and sound together in harmony for a cinematic viewing experience at home.
LCD - Beautiful images from any angle
As LCD screen size increases, two characteristics become prominent: an after-image effect when objects move quickly, and a loss of color fidelity when viewing at an angle. Both of these issues have been solved with the MASTER Series Z9F, which conveys the creators intent using new technologies so images stay beautiful, even on large screens.
In addition, Netflix has been actively investing in the production of original programming using the latest video image standards, and has developed Netflix Calibrated Mode in conjunction with Sony to ensure picture quality preservation. This mode was specially developed to reproduce the same picture quality as a studio evaluation master for television in order to preserve the filmmaker’s vision and intent.
See how Netflix and Sony have mastered colour, contrast and motion in the living room with Netflix Calibrated Mode so you can enjoy entertainment the way the creators intended.
Mastering calibration, the key to flawless colors
What attracts people to a motion picture? There are many elements that go into the creative process such as scripts, scene blocking, editing and color grading. The creator’s story comes to life when these elements are faithfully reproduced on a TV screen for an immersive, emotional visual experience. Precise color reproduction is the key, revealing the facial features of actors veiled in shadow, subtle details in a spontaneous flash, and fine gradations from dark to light. The MASTER Series is precisely calibrated at the factory for white balance and uniformity to meet the needs of professional creators and ensure consistently high performance.
Preserving the passion of the creators
To address color variations from the production process, the MASTER Series is ready to use Portrait Displays’ high-performance CalMAN® auto-calibration software. This allows an unprecedented level of calibration and the ability to fine tune adjustments simply not possible through conventional picture settings. It delivers high-fidelity color reproduction that's true to the original TV signal and can even adapt to the subtlest changes in color that may occur over time. The MASTER Series is CalMAN® ready, allowing customers to benefit from software used by visual creators in post-production, quality-control workflows, further demonstrating our commitment to deliver pictures with professional-grade color calibrated accuracy in the home.