An image showing the front and back photos of a Bravia TV. On the LCD screen of the front photo, there is an image of a large mountain with a house at its base. An image showing the front and back photos of a Bravia TV. On the LCD screen of the front photo, there is an image of a large mountain with a house at its base.

BRAVIATM, entertainment for the future

The availability of ever larger TV screens and other functionality stemming from technical advances risks bringing with it greater resource and energy use. Mitigating that risk, Sony’s sustainability commitments are realising resource and energy savings from product development right through to watching TV.

Entertainment meets environmental consideration

With BRAVIA, you can enjoy not only the best cinematic experiences in your living room, but also innovations that reduce environmental impact by helping to reduce energy consumption and the use of non-renewable resources. It's easy to choose your own settings with BRAVIA to further contribute to reducing environmental impact.

Image of BRAVIA TV and the process of creation to final destination. Images of a test tube, a BRAVIA TV being assembled, a truck transporting the TV, and a consumer sitting at home watching it.

Making it, moving it, and using it more efficiently

Advanced engineering for the environment

To reduce environmental impact, we are leading the development and adoption of new materials, reducing virgin plastic use, improving transportation efficiency, and reviewing energy consumption throughout the product life cycle.
An image of a family of four watching TV while relaxing on the sofa. An image of a family of four watching TV while relaxing on the sofa.
Image of two juxtaposed Eco Dashboard displays, with “-25%” and an arrow indicating how much energy is being saved. Furthermore, the percentage icon indicating energy consumption is enlarged and emphasized.
[1] Power consumption indicator

All energy-saving settings in one place, with easy power usage visualisation

With the flexible and configurable Eco Dashboard, settings menu, and power consumption indicator, you can centrally manage and customise energy saving settings for your TV viewing, and visualise power usage and your contribution to reducing environmental impact. Energy-saving tips can also be viewed.
The user interface screen of Bravia displaying monthly energy consumption in a vertical bar graph.

Visualisation of the TV’s electricity usage is now possible

Check your TV’s monthly power consumption, or the difference from the previous year, etc.
The user interface screen of Bravia displaying an illustration of a man adjusting the brightness of TV in a dimly lit room.

Energy-saving tips

Tips for other ways to save energy with your TV.
Image of a room where two people are watching a TV display, the left side in a darkened condition and the right side in a lightened condition.

Optimal viewing and energy use with automatic brightness control

Energy-saving features include Idle TV power off, as well as automatic energy saving utilising a light sensor. As an example of these features, with ambient light sensing enabled on the Eco Dashboard, the screen brightness is automatically adjusted for your room’s lighting, optimising power consumption.

[1] Darker environment  [2] Brighter environment
An image of two bar graphs. The right one shows a reduction of 25%.

Saving energy with the Eco Dashboard

By turning on energy-saving settings from the Eco Dashboard, you can reduce energy consumption by approximately 25%.

[1] Default settings [2] Energy-saving settings on
Two images of the same room. The left image shows a person in front of a TV with the right image showing that person leaving the room. The built-in BRAVIA CAM on the TV is detecting the person, with a “-41%” and an arrow showing how much energy can be saved when not present in front of the TV.

Automatic viewer sensing for further energy saving

By attaching a BRAVIA CamTM to detect viewer presence and movement, the screen can be automatically dimmed to minimise power consumption when there is nobody in front of the TV, reducing energy use by up to approximately 41%.
Image of a TV screen and three bar graphs showing, in increasing increments, energy consumption depending on the brightness of the image on the screen.

Efficient power usage according to the brightness of each image location

Our unique signal processing is designed to deliver both exceptional contrast and optimal energy use.

[1] Dark  [2] Typical brightness  [3] Bright
Illustration of two TVs displaying a snowy mountain image, each with a power consumption icon above. Left: Dark despite high power. Right: Bright with low power.

More brightness for less power

Compared to earlier products, a brighter display has been realised and power consumption reduced.

[1] Conventional model [2] 2024 models
An image showing a TV, a remote control, and raw materials arranged on a tray. An image showing a TV, a remote control, and raw materials arranged on a tray.
An image featuring black pellets and a pie chart. The chart indicates that SORPLAS accounts for 65% of the total.
[1] SORPLAS Total

Creating products using less virgin plastic

High product quality using recycled materials

Across every design aspect, from material development to aesthetics, we succeeded in increasing our use of recycled material while preserving the high-quality finish. For example, our BRAVIA 9 and BRAVIA 8 TVs use SORPLAS™, Sony’s very own recycled plastic, with approximately 65% of the total plastic used being recycled.
An illustration of disassembled TV parts aligned along the same axis, showing multiple layers including the rear panel and LCD.

Recycled and beautiful, for inside and out

Recycled plastic has presented challenges in achieving desired appearance quality, but careful adjustment of recipes and composition has allowed us to actively adopt SORPLAS and other recycled materials not only for the high-gloss black exterior and the rear cover, which is the largest TV part by area, but also for internal parts. Additionally, optical design innovations in the BRAVIA 9 have allowed the use of recycled materials in optical parts, previously considered difficult.

[1] Reflective sheet (recycled material used)  [2] LED backlight  [3] LCD panel  [4] Rear cover (SORPLAS used)
Close-up image of plastic panel, with a person wearing gloves holding a tool.

Lasting durability for long-term use

Plastic for home appliances such as TVs contains additives for strength and fire retardancy. The material development for SORPLAS allows minimal use of additives, to achieve material properties equal to conventional TVs using general plastic. As a result, the TV will have a long useful lifetime, and a smaller environmental footprint.

Eco-conscious material for daily-used remote control

Recycled materials are now used for the case of the remote control unit in the latest BRAVIA 9, BRAVIA 8, BRAVIA 7 and BRAVIA 3 models, bringing environmental considerations to such everyday items while preserving the necessary strength and texture for functionality. The design is also finished with an earth-conscious, ecological image.
An image with a remote control and pellets aligned. The remote control is partially enlarged to show its surface texture more clearly.
Illustration depicting a circular recycling system showing waste plastics like discs and plastic water bottles being made into SORPLAS, the SORPLAS being used for TVs, the TV being broken down into its smaller components, then those components being recycled again into SORPLAS for further use.

Working to close the loop with repeated recyclability

SORPLAS is a recycled plastic made from used water bottles, waste optical discs collected from factories and markets, and a proprietary flame retardant. One advantage of SORPLAS is that it doesn’t degrade significantly, even after being recycled several times. Recycled SORPLAS parts have the potential to reduce waste and contribute toward Sony’s recycling-oriented approach to manufacturing.
Image of an disc on the left with it broken down into smaller crushed waste particles on the right.

Recycling efforts made across Sony

Crushed waste optical discs from disc manufacturer Sony Music Solutions Inc. are one of the ingredients of SORPLAS, which is used for the rear cover of BRAVIA TVs.
An image of two bar graphs. The right one shows a reduction of 57%.

Helping to reduce CO2 emissions

The production of SORPLAS for use in the rear covers of BRAVIA TVs can reduce CO2 emissions by approximately 57% compared to flame-retardant virgin plastic used for the same application.

[1] Flame-retardant virgin plastic [2] SORPLAS
Image of a panel made of SORPLAS, with some embossed characters.

Preparing for future SORPLAS recycling

Thinking ahead to its collection for further recycling, parts made of SORPLAS are now embossed so they can be distinguished and recovered from among other materials.
An image with three photos arranged side by side. The left and middle ones are aerial photos of a factory with solar panels on the roof. The right one shows a robotic arm.
[1] Sony EMCS (Malaysia) Sdn. Bhd. [2] [3] Shanghai Suoguang Visual Products Co., Ltd.

Manufacturing BRAVIA with less environmental impact

BRAVIA is made in plants designed with the environment in mind. In particular, our plants in China have been manufacturing products using 100% renewable energy since fiscal year 2020.
The outer packaging of Bravia. The outer packaging of Bravia.

Logistics with environment in mind

We are reviewing every detail of packaging with environmental considerations in mind, leveraging numerous simulations and decades of global logistics experience.

Image depicting two packages on a scale, one from 2018 and one from 2024, showing a reduction of -47%.

Better packaging with less plastic

Conventionally, packaging material has been used on the top and bottom of BRAVIA TVs, as well as on the left and right ends. After numerous simulations and decades of global logistics experience, we have optimised our packaging design to protect the TV with reduced use of packaging material.
Images of a plastic band and paper band used in packaging.
The plastic bands that were used for packaging have been replaced with strong paper bands.

Cutting CO2 with smaller and lighter packaging

By reengineering the packaging that protects the product during shipping, we cut the package size by approximately 15% and total weight by approximately 12%. This increases the number of units on one pallet, and as a result, CO2 emissions per unit from product transportation have been reduced by approximately 15%0.
Illustration of two trucks, showing one able to carry more units at once, with a “15%” and down-facing arrow to show the decrease in CO2 emissions.

Industry-first0 adoption of marine-degradable packaging materials

Sony is the first electronics manufacturer0 to use 100% plant-based “KANEKA Biodegradable Polymer Green Planet™”1, produced from plant oils and bearing the “OK Biodegradable Marine” certification2, in our product packaging cushions. This material has the same strength and durability as conventional materials, does not use depleted resources, and addresses concerns raised over marine plastics.
A graphic of four white circles is drawn over a photograph of underwater. Each of the circle windows has a Styrofoam-like photo of a different size, with the material displayed in the left circle being the largest, getting smaller as it moves to the right, and eventually disappearing.
[1] Original (initial state)  [2] After approx. 5 months  [3] After approx. 7 months  [4] After approx. 7-8 months

Less ink saves resources

Product information printed on the package has been carefully considered for simplicity and length in order to reduce print ink usage by approximately 91%0, to reduce impact without compromising the packaging design and appeal.
Image of two packaging boxes, one using a large amount of ink and the other using a minimal amount, showing the decrease in ink used in packaging with a “-91”.
Developer interviews Image of a BRAVIA TV from above.
Developer interviews

Shusuke Tomonaga

Product Design Dept.2, Product Design Div.1,
Product Technology Center
Sony Corporation
Portrait of an interviewee.

Reducing environmental impact through the power of technology

Televisions are becoming larger, more intelligent and more versatile, but it is important that their environmental impact should be reduced as well. In particular, curbing power consumption, which is related to climate change, is an important issue. The key is the panel display driver technology, a key component of the TV.

BRAVIA uses a variety of information such as the various scene of contents, ambient brightness and temperature of the viewing environment, and the presence and position of people recognised in combination with the dedicated BRAVIA Cam accessory, to precisely control the backlight LEDs and achieve both high picture quality expression and reduced power consumption by maximising display performance.

The Eco Dashboard features an intuitive user interface that makes it simple to set energy-saving settings, and check the TV’s current and past power consumption.

We will continue to provide users with the best picture experience while reducing the environmental impact through a variety of approaches.

Kunihiro Ishii

Mechanical Design Dept.1, Mechanical Design Div.1,
Product Technology Center
Sony Corporation
Portrait of an interviewee.

Continuous efforts in reducing virgin plastics

We have been actively using SORPLAS, Sony’s unique recycled plastic, for over a decade and are now using it for the rear covers of some of our TV models. There were various challenges when first considering its application. However, through cooperation with the department in charge of developing SORPLAS, we repeatedly improved the recipe, conducted simulations, made prototypes, and successfully adopted SORPLAS for TV products without compromising performance or quality, thereby reducing the amount of virgin plastic used. In addition, it is important to reduce the amount of cushioning material in the packaging that protects the product. This will reduce overall plastic usage and at the same time lead to smaller and lighter packages, improving transportation efficiency and thus reducing transportation-related CO2 emissions. Utilising our strength simulation technology and logistics know-how, we repeatedly tested the actual product to find the optimal form that best reduces the use of cushioning material while maintaining the properties necessary to protect the products. We will continue to leverage our experience and expertise to achieve further reductions in environmental impact through our design activities.