X90L / X91BL | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

X90L Series

NEW
X90L Series
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design

Vibrant contrast.
Vivid colours.

Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see.

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  • XR-55X90L

    139 cm (55")
    NEW
    (inclusive of GST)
  • XR-65X90L

    164 cm (65")
    NEW
    (inclusive of GST)
  • XR-75X90L

    189 cm (75")
    NEW
    (inclusive of GST)
  • XR-85X90L

    215 cm (85")
    NEW
    (inclusive of GST)


  • CES® 2022 Innovation Awards, award to BRAVIA CORE0

7.1.2ch Dolby Atmos® Soundbar

Surround yourself in absolute realism

Paired with BRAVIA™ TVs, the HT-A7000 brings you an immersive audio-visual experience with our best picture and sound quality. It’s the perfect soundbar for BRAVIA TVs.
Up to $350 OFF
Premium E-mount APS-C Camera

Next generation creativity on the go

The lightweight α6700 is designed for creative adventures, anytime, anywhere.
Exclusive Free Gift
Portable Wireless Speaker

Compact body, powerful and clear sound

The XB100 speaker is everything you need for life on the move. It’s durable, has plenty of battery and is perfect for listening at home or when out with friends. 
Get $20 OFF
Noise-Cancelling Headphone

The Best Noise Cancelling Headphones

The WF-1000XM5 feature cutting-edge technology to deliver premium sound quality and the best noise-cancelling performance on the market. 
Get $50 OFF
Noise-Cancelling Headphone

The Best Noise Cancelling Headphones

 WH-1000XM5 headphones with industry-leading noise cancelling rewrite the rules for distraction-free listening and call clarity.
$96 OFF
BRAVIA TV

Cinematic sound and pictures, precisely aligned.

Premium 4K Mini LED TV powered by Cognitive Processor XR™ delivers sparkling brilliance and deep blacks.
From $4799
Xperia Mobile Phone

New Exmor T for mobile sensor and 4K HDR OLED display

The Xperia 1 V imaging prowess is complemented by a host of features, from immersive entertainment to functional, tactile design.
Get $30 off with exclusive free gifts
Vlog camera

Elevate your vlogging

Easy-to-use and with dazzling image quality, the ZV-1F is the ideal next step for content creators and vloggers. 
Get $110 off

Amazing brightness. Piercing contrast.

Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™.

Detail of TV screen showing mountains and a sunset with Sony XR logo in foreground

Intense contrast,
feel the depth

Cognitive Processor XR™ controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously.

Detail of corner of TV showing white dots and fairground ferris wheel

Sound harmonised. Pictures synchronised. 

Whatever you’re watching, Cognitive Processor XR™ reproduces sound that perfectly matches the action.

BRAVIA TV screen showing conductor and orchestra with sound waves radiating out in concentric rings from the centre of the screen

Game time. Be invincible.

Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®️5 console for absolute immersion.01
BRAVIA TV with screenshot of God of War: Ragnarok showing a boat on a river and bridge in background with PS5™ console, controller and PS5™ logo to the right of the TV

Designed slim. Machined in metal.

Sleek, seamless and sophisticated. But the real beauty of this TV is how it focuses you on what’s important – the picture.0
Corner of TV showing gold crystals on screen

See what makes this TV special

DIMENSIONS

COMPONENTS

Eco message

Designed with the environment in mind

LEARN MORE ABOUT SONY AND THE ENVIRONMENT

Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.

ENVIRONMENTAL FEATURES IN THIS PRODUCT
  • Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes
  • Power Saving Mode helps save energy by adjusting the display brightness
  • Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed