Front view of A95L Series BRAVIA TV on stand, fitted with BRAVIA CAM
A95L | BRAVIA XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

A95L Series

65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design

Infinite colours.
Definitive contrast.

Our flagship OLED TV powered by Cognitive Processor XR™ brings out our widest colour and definitive contrast. For movies, games and more, everything is a deeply immersive experience in 4K QD-OLED. Cinematic sound comes directly from the screen.

  • XR-65A95L

    164 cm (65")
    (inclusive of GST)

  • CES® 2022 Best of Innovation Awards Honoree, award to BRAVIA CAM0

  • CES® 2022 Innovation Awards, award to BRAVIA CORE0

World wide colours

Our brightest and widest shades and hues, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XR™.

Detail of TV screen showing red, orange, green and blue crytals with Sony XR logo in foreground

Contrast. Unsurpassed.

Pure blacks bring out extraordinary detail and depth. With Cognitive Processor XR™, the expressive power of QD-OLED is maximised.

Detail of corner of TV showing multicoloured nebulae on screen

Screen speaker,
sounds cinematic

As the story unfolds before your eyes, you’ll hear a sound track that precisely matches the action. Exactly like in the cinema.

Sound waves radiating out in concentric rings from two places on a TV screen with screen speaker

Best seat. Anywhere. Anytime.

Just because your favourite seat is the sofa in the corner, why should that compromise your viewing? BRAVIA CAM™ recognises where you’re sitting and optimises settings accordingly.01

BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Explore an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.

Game time. Be invincible.

Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®️5 console for absolute immersion.01
BRAVIA TV with screenshot of God of War: Ragnarok showing a boat on a river and bridge in background with PS5™ console, controller and PS5™ logo to the right of the TV

See what makes this TV special

This video introduces the 2023 model of Sony A95L BRAVIA XR MASTER series 4K QD-OLED TV. 

This TV provides Immersive experience with the highest picture and sound quality for all types of content.

Cognitive Processor XR maximizes the potential of QD-OLED to achieve world wide colours.

With Acoustic Surface Audio Plus, sound comes from exactly the right place in the scene.

BRAVIA CAM recognises where you’re sitting and optimises settings accordingly.

Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games.

Our minimalist One Slate design fuses screen and bezel into a single slate, minimising noise and maximising your viewing experience. The rear of the aluminium stand vanishes from view when seen from an angle. It equipped with prestige multi-position stand.

Eco message

Designed with the environment in mind


Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.

  • Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes
  • Power Saving Mode helps save energy by adjusting the display brightness
  • Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed