The Creative Style* options are designed to make it easy for you to achieve your artistic and photographic goals. A total of 13 Image Styles are offered, and all of them can be tuned to suit your preference. Adjustment parameters include contrast, saturation, sharpness, brightness, and zone matching (no saturation adjustment on monochrome Sepia or B/W), enabling you to achieve the precise tonalities and artistic effect that your creative goals require.
* Applicable to DSLR-A700 and A900.
Creative Style image matrix
In addition to the parameters shown in this diagram, each Creative Style setting also has a different effect on colour reproduction, white balance, sharpness, and tone curve, providing exceptionally fine control over the final image. (Selecting a different Creative Style setting will not produce the same results even if the basic brightness, contrast, and saturation settings are the same.)