For enhanced detail reproduction, Sony’s BIONZ™ Image Processing Engine infuses a sense of vibrant realism in every shot taken by an  DSLR. It works by rendering colours captured by the  lens accurately – emphasising them with a rich layer of texture and depth just as the human eye perceives them. Working together with an Exmor™ CMOS Sensor™, BIONZ™ also eliminates noise during RAW data conversion and image processing, reproducing images in realistically vivid colour and detail.

A totally new way of enjoying photography has truly begun with BIONZ™ Image Processing Engine and the DSLR. High-quality photos for everyone, with advanced technology that's sure to impress. That's the attitude.
 
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