Professionals understand the importance of a good camera grip. Pick up an DSLR, and you’ll notice something very special about the way it feels in your hand. The grip is better, easier to hold, thanks to an impressive ergonomic design with added width and cutaway thumb position. This improved grip is made possible thanks to a complete redesign of the interior components of the DSLR, which resulted in a clever repositioning of the battery. The circuit board and switch plate – very important parts of a digital camera that directly affect the final image – were built together and in a slimmer profile using Sony’s highly advanced miniaturized assembly technology. The result is a high density circuit board that offers incredible precision and total image quality. Perfect photos for everyone, with advanced technology that’s sure to impress. That’s the attitude.