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Sony’s Mid Year Promotion 2008 editorial team talks
to three individuals – each with different levels of
photographic skill and knowledge – to find out what
they think about Sony’s  Digital Single Lens Reflex
(DSLR) camera.
From left to right: Julian W. (a professional photographer),
Vincent (the shop manager at
Cathay Photo) and Weizhen
(an executive
in
an advertising firm). |
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Editorial Team (ET):
Greetings. It’s our pleasure to introduce to you Vincent, the manager of Cathay Photo – one of Singapore’s leading camera stores – Julian W, a professional photographer who conducts seminars regularly, and Weizhen, a compact digital camera user thinking of making the switch to DSLR. They’re here with us today to share their thoughts about the  DSLR
camera.
Starting things off, let’s speak to Vincent. It’s been a year and a half since the debut of the first DSLR camera. What has customer reaction been like so far?
Vincent:
Although Sony is renowned as one of the largest entertainment companies in the world today, customers weren’t sure about Sony’s ability to deliver a reliable DSLR camera.
ET:
I see. Has customer perception changed since then?
Vincent: Customer perception began to
change with the launch of the second
DSLR camera, the 700. People knew
then that Sony was serious about designing
DSLR cameras. Since then, enquiries about
the have increased steadily.
ET: Now to Julian. What are your views
about lenses? Can you tell us more about
the difference between Carl Zeiss® and
G lenses?
Julian: When it comes to sharpness of detail,
Carl Zeiss® is the preferred lens. Plus, it also
delivers excellent contrast. The popularity of
Carl Zeiss® lenses among professional
photographers is proof of its high quality. For
me, I love using a Carl Zeiss® lens when
photographing scenic shots because of its
ability to capture truly fine details. No wonder
Carl Zeiss® lenses are renowned for their
uncompromising sharpness.
G lenses, on the other hand, capture beautiful
creative blur shots. To take photos where
the background appears slightly blurred while
the subject remains in perfect focus, these
lenses are your perfect choice. What’s more,
G lenses deliver true-to-life images with
smooth, warm tones.
ET: Ms. Weizhen, what are your thoughts
about the DSLR camera after hearing
comments from both Vincent and
Julian W?
Do you find it difficult to understand its various
features and functions?
Weizhen: Yes, understanding the difference
between the various lenses may take a bit of
getting used to for a beginner like me. Does
the have any function that would be a
great help for beginners?
Julian: It sure does! A good example is
the Super SteadyShot™ Inside, image
stabilisation built into the body of the
camera, allowing it to work with any
lens. As most DSLR cameras have their
image stabilisation feature incorporated in the
lens instead, this not only makes the lens
heavier but also does not guarantee blur-free
pictures as it is dependent on whether the
lens comes equipped with image stabilisation.
Secondly, DSLR camera bodies are
incredibly compact and lightweight, making
them easy to grip and a pleasure to carry.
Weizhen: Wow! So the offers both
lightweight camera bodies and lenses.
That’s impressive! You mentioned that the
features Super SteadyShot™ Inside.
Under what shooting conditions, would I find
this function useful?
Julian: When shooting indoors in dim light
conditions such as during a wedding
ceremony, Super SteadyShot™ Inside proves
to be extremely useful. If a picture is taken
using a conventional digital camera with flash,
the subject’s face often appears too bright
while the background remains dark, making it
difficult to capture the atmosphere beautifully.
Weizhen: Yes, I’ve had similar experiences
with my digital camera.
Julian: During a recent trip to Cambodia,
I recall taking a picture of a temple while on
a boat ride. Afraid that the boat’s constant
rocking may cause a blurred image, I was
pleasantly surprised that the was able
to compensate for this and produce a
blur-free picture.
Weizhen: Vincent, have you seen an increase
in the number of females purchasing DSLR
cameras from your store recently?
Vincent: Yes, the numbers have increased
significantly recently. These days, more and
more women are as enthusiastic about being
creative with their pictures as their male peers.
Weizhen: If I wanted to purchase an
DSLR camera, which model would you
recommend?
Julian: All models of the DSLR camera are
easy-to-use, but I recommend the 350.
With the new Quick AF Live View function,
you can shoot using the LCD monitor instead
of the viewfinder. Even with make-up on,
there’s no worry about smudging it as there’s
no need to hold the camera close to your face
during shooting. Plus, the 350 also
features a tiltable LCD, allowing you to shoot
at a variety of angles – from low angles to
above crowds. It’s very versatile!
 Weizhen: Easy maintenance is also important
to me. If I need to get the serviced, where
can I bring it?
Julian: Getting your serviced is easy.
Simply bring it to Sony Style Isetan Orchard, located in Wisma Atria, and consult any of the friendly Sony staff there. Open from 11am to 9pm seven days a week, service is fast and reliable.
Weizhen: That’s great! When I first heard that
Sony had launched a DSLR camera that was
easy-to-use, I was already interested. Now
after talking to the both of you, I’m even more
interested in the !
ET: Since the unveiling of the 100, Sony
continues to introduce a variety of DSLR
cameras to suit any shooting style such as the
700 and 350. If you’re looking for a
DSLR that’s stylish and easy-to-use, look no
further than . Experience the for yourself
by visiting specialty shops such as Max
Photo in Parkway Parade, MS Color in Ang
Mo Kio Central, Cathay Photo at Peninsula
Plaza, and any Sony authorised dealer. Thank
you all for your time, and for sharing your
thoughts about . |
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© 2008 Sony Singapore Marketing Company,
A Division Company of Sony Electronics (Singapore) Pte. Ltd. All Rights Reserved. |
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