Professional quality images are no longer the exclusive domain of hefty DSLR cameras.
By doing away with the mechanical reflex mirror, Sony's mirrorless cameras are smaller, lighter, and deliver quality images that can challenge and maybe even surpass DSLRs.
As there is no mirror that needs to be flipped up and down for every shot, extremely high frame rates with constant autofocus can now be achieved. Coupled with a true live view that accurately reflects the exposure of your shot, you will get the perfect shot every time.
Your camera shouldn't get in the way of your shot - a camera's size and weight should not encumber you, but neither should image quality be sacrificed for compactness. Sony's mirrorless cameras give the best of both worlds, with compact bodies that weigh as little as 269 grams while delivering the same professional quality shots that you seek in DSLRs.
With a combination of up to 179 Phase-detect autofocus points embedded on the sensor and advanced focus tools, you will be able to catch every shot and flawlessly track fast-moving subjects anywhere in your frame, even in burst mode.
Fast focusing not only relies on the camera but also on the lens that is used. Sony's E-mount lenses use cutting-edge linear focus motors that work seamlessly in tandem with Sony's mirrorless cameras to give you rapid, precise and silent focus that's great for shots and perfect for video.
Unlike DSLR viewfinders that bypass the sensor, the electronic viewfinder in Sony's mirrorless cameras shows you exactly how the image will look when you hit the shutter.
With an electronic viewfinder that does not rely on a mirror and shutter mechanism, you will be able to capture shot after shot without having your view interrupted by 'viewfinder blackout'.
Get perfectly focused shots every time with the suite of built-in focusing tools such as focus peaking, which highlights the sharp areas in your viewfinder before you press the shutter.
Based on Sony research from April 2014 to March 2015 that showed Sony has a 50% market share.
Enjoy creative freedom and control with Sony's E-mount lenses for Sony's mirrorless cameras. With wide angle, telephoto, macro and more, there's a lens for every shot. Or, get an optional adapter and be spoilt for choice with our extensive range of A-mount lenses.