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Community

In line with our global CSR philosophy "For the Next Generation", Sony actively engages in a myriad of activities in the local communities in which we operate in, to help shape a better and more sustainable society. Here in Singapore, we foster positive relationships with local organizations to address the local needs and have a positive impact on the community.

Contributing to S.T.E.M. -
Sony Creative Science Award Celebrates 19 years

The Sony Creative Science Award (SCSA) is Sony’s key CSR programme in Singapore and 2016 marks its 19th year of competition. It continues to receive overwhelming response year on year, with over 9,000 students from 101 Primary Schools submitting 6,432 toys in 2016, the highest participation rate since the competition started. Students between the ages of 7-12 learn about science and creativity through hands-on experience of making a toy, as well as have opportunity to attend technical, creativity and communication workshops conducted by science educators. The 2016 award ceremony on 27 July was officiated by Dr. Janil Puthucheary, Minister of State, Ministry of Education and Ministry of Communications and Information.

SG STEM1

In conjunction with SCSA, the Sony Science Program - Headphones Workshop was held for over 60 students who had fun making their own personal set of headphones from recycled materials such as plastic drink bottles. Guided by 30 Sony volunteers, the students learnt about the principles of sound, and how sound is created in headphones, as well as showed their creativity by designing their own headphone bands.

SG STEM2

Initiated in 1998, SCSA provides a platform to promote STEM (Science, Technology, Engineering and Mathematics) among primary school students. It serves to encourage students to develop a love for all things science, and to experiment and think creatively. Co-organized with Science Centre Singapore and supported by the Ministry of Education, SCSA is Singapore’s longest running toy-making competition.

Local Engagement for Global Impact -
South Africa Mobile Library Project

As part of Sony’s global corporate social responsibility (CSR) initiative, we are supporting the South Africa Mobile Library Project by SAPESI (South Africa Primary Education Support Initiative) which impacts the lives of our next generation by improving literacy levels. By donating English children’s books to the project, we help make a difference in the learning experience of South African students who are faced with a shortage of English language books.

Local Engagement1

Here in Singapore, we have been supporting this global initiative since 2008 and we have donated over 90,000 books to the South African children over the past 9 years. Besides contributions by Sony employees, Sony also engages the local community in this meaningful project by inviting schools and members of the public to donate books.

Local Engagement2

In 2016, the following 12 schools supported this project, with their students involved in collecting, sorting and packing the books, as well as writing brief book reviews and messages for the South African children: Anglo-Chinese School (Primary), Bishan Park Secondary School, CHIJ Our Lady Queen of Peace, Chua Chu Kang Primary School, Commonwealth Secondary School, Concord Primary School, Global Indian International School (East Coast Campus), Juying Primary School, Nanyang Primary School, River Valley Primary School, Rosyth School, Tanglin Trust School.

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